The dream team
Despite the pressures of running an award-winning construction company, there’s one thing Joel Jensen strives to do every day.
“I love picking the kids up from school,” the father-of-four says. “My wife, Britt, drops them off each morning, and I’m there in the afternoons.”
That’s just one example of the teamwork happening behind the scenes to make Joel Jensen Constructions the successful business it is today.
However, it hasn’t been an easy journey.
The business started when Joel was a FIFO worker at the mines in Queensland and Britt was studying her teaching degree.
“After I’d finish work at the mine for the day, I’d do quotes for the business at night,” Joel recalls. “Then I’d do the jobs during my two weeks back home. We had a little house in East Lismore and our garage was full of my gear and supplies.”
Eight years later they have 20 employees, a string of building awards, and a stellar reputation on the Northern Rivers.
And while Joel’s name is on the branding, he says it’s Britt – a “positive, productive realist” – who holds everything together.
“No-one can truly understand what she does behind the scenes,” he says. “She manages the business and our finances, juggles the four kids and runs the house. It’s incredible. I had this dream and she not only backed me, she jumped right in and has been alongside me all the way.”
Britt was also there with her optimism and business nous in the dark days after the February and March floods.
Although they had personally lost so much – everything at their South Lismore depot was destroyed – Joel and Britt stepped up to support their staff and the broader community.
“I wanted to keep paying my team, even though we couldn’t work. So, we got in our trucks, got our machinery out, and started helping people,” Joel says.
“We went on a rampage for four or five weeks, going door-to-door in Lismore, helping mates. We went to Woodburn and Broadwater. We worked massive days and not a single person in our team complained. It was very special, now that I think about it.
“She manages the business and our finances, juggles the four kids and runs the house. It’s incredible”

“But for the business, it was an extremely difficult time. We couldn’t pay our bills; we couldn’t finish any of our jobs. We were in a pretty dire situation.
“I said to Britt, ‘I can’t see a way out of this, we’re buggered’. And she said to me, ‘Joel, what else would you do in this life that would make you this happy?’. She was right.
“We got back into it and doubled our workload. In one month, we had 18 jobs on the go. We have been very busy.”
But the stress took a toll on Joel’s health.
He ended up in hospital after suffering “thunderclap headaches” and is now actively working to manage his mental health.
Moving forward, Joel and Britt’s main goal is to get the business “humming” once again.
They’ll also pursue their pre-flood plan to build a new office and showroom on land they own in South Lismore – the development application was approved just days before the flood hit.
“To me, success is walking around my hometown of Lismore, wearing my JJC shirt and holding my head high,” Joel says.
“We’re proud of the work we do – we support community events, we sponsor sports teams, we host work experience students, we train apprentices.
“Our biggest thing in this business is customer service. It means so much, and it costs us nothing. We have a reputation for high-end, quality work at honest prices. We’ve also built trust with our suppliers and trades. We use local suppliers in everything that we do. Our staff are our family.
“We’re not in this to make more and more money. Britt and I want to create a life we enjoy.”
Share this story
Read more stories
Heart and Soul of a region
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpg 1500 2250 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpgNorco Co-operative
Norco has an impressive origin story.
Flexing the entrepreneurial muscle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpgSummit Sport & Fitness
Like many Northern Rivers businesses, Summit Sport & Fitness has undergone immense change in 2022 – except, rather than being buffeted by floods or pandemic, these changes are positive, and mark a new chapter for owner Matthew George.
Casino RSM Club
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpeg 1360 906 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpegCasino RSM Club
The 23 of March 2020 was the hardest day of Neale Genge’s career.
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
It was time the level the paying field
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpg 1500 562 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpgZepto
What do you do next after more than a decade building up a Byron Bay skydiving business to become a national success and then stepping back after listing it on the Australian Stock Exchange?
building bridges with water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpgYaru Water
“This unique partnership between an Indigenous family and a non-Indigenous family enabled Yaru Water to start changing the way the procurement…
local, seasonal, transformative gem hits town
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpg 960 639 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpgGateway Fine Foods and Catering
Debbie McQueen has three words of advice for anyone starting a business in Kyogle: flexibility, perseverance and patience. They’re three traits Debbie…
Farmers in the fields
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpg 2048 1366 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpgNorco Primex
Bruce Wright has made his career by bringing together and supporting many of the region’s farmers and primary producers.
The Natural Rice Co.
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Natural-Rice-Co.-.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Natural-Rice-Co.-.jpgThe Natural Rice Co.
The Natural Rice Co. (NRC) is a unique enterprise not just in the Northern Rivers, but in a national context too.
collectively creative social heaven
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/30715202_1014120148743120_6987131970559934464_o.jpg 1080 823 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/30715202_1014120148743120_6987131970559934464_o.jpgIsland Collective
If you are looking for contemporary artist and stylist Fleur Yorston, you’ll most likely find her among fiddle leaf figs and cane furniture, in her Yamba…
Community connection runs deep
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpg 1644 848 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpgConnect Business Solutions
Connect Business Solutions can be thought of as the glue that holds a business community together.
old-fashioned approach reaps rewards
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpgKyogle Country Store
It feels like a brave decision, buying a hardware and rural supplies store in the age of the corporate superstores. Though it was a challenge…
Nurtured by nature
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/GreenX7_Tim-Jack-Adams-scaled.jpg 2560 1723 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/GreenX7_Tim-Jack-Adams-scaled.jpgGreenx7
For the past 10 years GreenX7 has been running workshops and retreats internationally and in the Tweed for clients as diverse as McDonald’s, Deloitte, Six Senses, and the Australian Defence Force, to inspire both individuals and teams to tap into the healing power of nature.
flying high, with a helicopter view
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/air-tg-ballina-helicpoters-002.jpg 800 531 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/air-tg-ballina-helicpoters-002.jpgAir T&G
Northern Rivers is well known for its breathtaking natural beauty, and imagine if your day at the office involved enjoying these views from the air…
The dream team
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Joel-Jensen_team-photo-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Joel-Jensen_team-photo-scaled.jpgJoel Jensen Constructions
Despite the pressures of running an award-winning construction company, there’s one thing Joel Jensen strives to do every day.
collaboration and cooperative capital
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpegNorthern Cooperative Meat Company
It comes as little surprise that one of the largest employers on the Northern Rivers is a co-operative, and with Casino being the beef capital of…
sewing love for a lifetime
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpg 1232 816 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpgPatches of Kyogle
Jeannine Smith grew up under her mother’s sewing machine in Western Samoa. “My mother was a professional dressmaker,” says Jeannine…
A walk on the wild side
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpg 1245 933 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpgVision Walks Eco Tours
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes.
From cobblestones to all-terrain cranes
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wicks-Parker.webp 1200 900 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wicks-Parker.webpWicks and Parker
Fast approaching 100 years old, the Wicks family business has helped build motorways and carry out emergency bushfire repairs, but it once hammered out steel bands for horse-drawn carriage wheels.
a natural business adventure
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpg 1920 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpgMount Warning Tours
Despite only existing for four years, Mount Warning Tours’ short life has been eventful: from purchasing the ex-Murray River ferry Spirit of Wollumbin…





















