revving up the community engine
In 2015 Tim Hoffman was riding the high on business success, and had no clue about the blow that was awaiting him.
He’d just won regional Young Entrepreneur of the Year after taking over his father’s Holden dealership and car servicing business Oaten & Hoffman the year before. He’d been recognised for being Holden’s number one dealer in Australia for sales over target and was enjoying 100% customer satisfaction ratings.
Then in June last year he received unexpected news from Holden. “Our dealer agreement expired at the end of December and we found out they wouldn’t be renewing our contract.”
Tim’s initial reaction was shock. Oaten & Hoffman, which was founded in 1977, had been a successful Holden dealer for more than 30 years and was still enjoying sales growth.
“Holden had just decided to reduce their network by 30 dealers across Australia, and we were one of the unlucky ones affected,” Tim says.
The Holden dealership accounted for just over half of Oaten & Hoffman’s revenue, and Tim wondered whether the business would survive.
He started by keeping people updated. “I wanted all our loyal customers to know what was happening and why. I put an article in the paper, on our Facebook page, and sent our customers a letter.”
The Kyogle community responded strongly. “We had such good community support – both emotionally and financially,” Tim said.
Customers who had previously brought in only one car for servicing, brought in all their cars, Tim said. And people contacted Holden directly to let them know what a great business Oaten & Hoffman was.
Meanwhile, Tim went into recovery mode. He searched for a suitable car dealership to replace Holden, without success. He invested in new diagnostic tools and technology for his servicing and repairs workshop and promoted this arm of the business. In October, he was approached by the Swedish outdoor power products company Husqvarna, and accepted their franchise offer.
Less than one year on, and Oaten & Hoffman is back on track. There have been some hard lessons learned for Tim in the four years since he’s headed up the business, but he’s philosophical.
“I’ve learned a bit of resilience,” he says.
“As a business owner you can spend so much time on small things that are reasonably irrelevant, I’ve learned not to get too stressed about those little things.”
Share this story
Read more stories
our kitchen rules in the heart of beef country
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/all-the-best-fine-foods-casino-001.jpg 1000 664 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/all-the-best-fine-foods-casino-001.jpgAll The Best Fine Foods
From little things big thing grow, goes the saying, and Casino-based business All The Best Fine Foods is certainly proof that humble….
not just a business, a community partner
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/stone-and-wood-001.jpg 960 761 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/stone-and-wood-001.jpgStone & Wood
“That’s like asking parents to name which of their children they prefer,” says Jamie Cook, Stone & Wood co-founder. He has been asked which of the…
organic, sustainable and a local legend
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mara_seeds_northern_rivers_business_feature_image_001.jpg 800 800 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mara_seeds_northern_rivers_business_feature_image_001.jpgMara Seeds
The farmer and owner of Mara Seeds knows what can happen when you don’t – his 8000-acre station 50km to the west of Casino has seen worse…
eclectic food innovator shines
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Peter-at-the-Yamba-bus-stop.-July16.jpg 1030 1030 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Peter-at-the-Yamba-bus-stop.-July16.jpgNicholson Fine Foods
The small coastal town of Yamba is home to the one of the world’s best eating prawns, the Eastern King Prawn. It’s also home to the highest…
partners with industry, partners with community
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpg 2000 1048 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpgSouthern Cross University
Celebrating a silver anniversary is a significant milestone, 25 years of developing your relationship, exploring and accepting your strengths…
let’s get physical
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpg 2000 1165 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpgGrafton Physio + Sport
You know you’re in good hands when you visit your physiotherapist and she turns out to be a world-class athlete. That’s the case for those who…
ahead of time on equality and agility
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpgHurford Hardwood
When Olive Hurford told the bank manager she’d be looking after the accounts of her husband’s new building company, the story goes…
spellbinding growth for a home grown icon
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpgSpell Designs
The scent, texture and aura of Byron Bay is famous, and well-loved. If that Byron Bay feeling was a fashion brand, it would surely be Spell & The Gypsy Collective….
building a good reputation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpgBrett Harley
When the only pub in town burns to the ground, it’s a big responsibility being the one chosen to rebuild it. The success of Uki’s new Mt Warning…
a natural business adventure
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpg 1920 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpgMount Warning Tours
Despite only existing for four years, Mount Warning Tours’ short life has been eventful: from purchasing the ex-Murray River ferry Spirit of Wollumbin…
fastest growing, remains humble and local
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/tripadeal-byron-bay-002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/tripadeal-byron-bay-002.jpgTripADeal
For TripADeal, the figures speak for themselves: revenue in excess of $100million for 2017; 75,000 travellers sent to various…
sewing love for a lifetime
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpg 1232 816 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpgPatches of Kyogle
Jeannine Smith grew up under her mother’s sewing machine in Western Samoa. “My mother was a professional dressmaker,” says Jeannine…
carefully crafted business success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Evans-Head-Cabinetry-001.jpg 2000 1041 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Evans-Head-Cabinetry-001.jpgEvans Head Cabinet Making
“People often say, ‘They don’t build things like they used to’,” says fine furniture and cabinet maker Justin Crisp. “But I can confidently say…”
home is where the heart is
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpg 1920 847 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpgEdmonds Conveyancing
The legal aspects of buying and selling a property are not normally associated with having a laugh and even singing, but the Edmonds Conveyancing…
back to the future with new inspiration
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpg 1920 781 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpgBennett Construction
It would be fair to say that Bennett Construction and Ballina High School have come full circle with each other. It sounds like a back to the future…
collaboration and cooperative capital
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpegNorthern Cooperative Meat Company
It comes as little surprise that one of the largest employers on the Northern Rivers is a co-operative, and with Casino being the beef capital of…
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
let there be light
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/northern_lights-_ballina_northern_rivers_001.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/northern_lights-_ballina_northern_rivers_001.jpgNorthern Light
“I eat a pot of honey every day and I’ve been stung more than 70,000 times,” says Jeffrey Gibbs, founder of Northern Light, an organic beeswax…
true blue locals making a difference
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpg 1920 1280 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpgMountain Blue
Mountain Blue is the definition of a twenty-first century business. Not only have owners Ridley and Mieke Bell expanded their blueberry production…
growing community, growing business
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpegThe Farm
It’s a typical Saturday morning at The Farm, on the outskirts of Byron Bay. Families line up for freshly made pastry and coffee. Every table in the…