The dream team
Despite the pressures of running an award-winning construction company, there’s one thing Joel Jensen strives to do every day.
“I love picking the kids up from school,” the father-of-four says. “My wife, Britt, drops them off each morning, and I’m there in the afternoons.”
That’s just one example of the teamwork happening behind the scenes to make Joel Jensen Constructions the successful business it is today.
However, it hasn’t been an easy journey.
The business started when Joel was a FIFO worker at the mines in Queensland and Britt was studying her teaching degree.
“After I’d finish work at the mine for the day, I’d do quotes for the business at night,” Joel recalls. “Then I’d do the jobs during my two weeks back home. We had a little house in East Lismore and our garage was full of my gear and supplies.”
Eight years later they have 20 employees, a string of building awards, and a stellar reputation on the Northern Rivers.
And while Joel’s name is on the branding, he says it’s Britt – a “positive, productive realist” – who holds everything together.
“No-one can truly understand what she does behind the scenes,” he says. “She manages the business and our finances, juggles the four kids and runs the house. It’s incredible. I had this dream and she not only backed me, she jumped right in and has been alongside me all the way.”
Britt was also there with her optimism and business nous in the dark days after the February and March floods.
Although they had personally lost so much – everything at their South Lismore depot was destroyed – Joel and Britt stepped up to support their staff and the broader community.
“I wanted to keep paying my team, even though we couldn’t work. So, we got in our trucks, got our machinery out, and started helping people,” Joel says.
“We went on a rampage for four or five weeks, going door-to-door in Lismore, helping mates. We went to Woodburn and Broadwater. We worked massive days and not a single person in our team complained. It was very special, now that I think about it.
“She manages the business and our finances, juggles the four kids and runs the house. It’s incredible”

“But for the business, it was an extremely difficult time. We couldn’t pay our bills; we couldn’t finish any of our jobs. We were in a pretty dire situation.
“I said to Britt, ‘I can’t see a way out of this, we’re buggered’. And she said to me, ‘Joel, what else would you do in this life that would make you this happy?’. She was right.
“We got back into it and doubled our workload. In one month, we had 18 jobs on the go. We have been very busy.”
But the stress took a toll on Joel’s health.
He ended up in hospital after suffering “thunderclap headaches” and is now actively working to manage his mental health.
Moving forward, Joel and Britt’s main goal is to get the business “humming” once again.
They’ll also pursue their pre-flood plan to build a new office and showroom on land they own in South Lismore – the development application was approved just days before the flood hit.
“To me, success is walking around my hometown of Lismore, wearing my JJC shirt and holding my head high,” Joel says.
“We’re proud of the work we do – we support community events, we sponsor sports teams, we host work experience students, we train apprentices.
“Our biggest thing in this business is customer service. It means so much, and it costs us nothing. We have a reputation for high-end, quality work at honest prices. We’ve also built trust with our suppliers and trades. We use local suppliers in everything that we do. Our staff are our family.
“We’re not in this to make more and more money. Britt and I want to create a life we enjoy.”
Share this story
Read more stories
the power of the win-win-win sustainability approach
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpgENV Solutions
In less than seven years environmental consultancy ENV Solutions has grown from a one-man band in Ballina to a multi-award winning business with more than 25 staff across three locations…
effective creatives have all the fun
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpgCumulus VFX
They’ve walked the Sydney Harbour Bridge with Hoges. Gone down the garden path with Peter Rabbit. Flown Katie Holmes over…
collectively creative social heaven
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/30715202_1014120148743120_6987131970559934464_o.jpg 1080 823 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/30715202_1014120148743120_6987131970559934464_o.jpgIsland Collective
If you are looking for contemporary artist and stylist Fleur Yorston, you’ll most likely find her among fiddle leaf figs and cane furniture, in her Yamba…
love, peace and artisan cheese
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/nimbin-valley-dairy-003.jpg 666 500 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/nimbin-valley-dairy-003.jpgNimbin Valley Dairy
Not every goat in Australia has its own nutritionist and its own vet. But the goats at Nimbin Valley Dairy definitely do. Bill, the nutritionist…
when opportunity knocks…
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/horizon-motorhomes-ballina-002.jpeg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/horizon-motorhomes-ballina-002.jpegHorizon Motorhomes
When a campervan arrived on Clayton Kearney’s used car yard in 1995, and sold in seconds flat, he realised there was a gap in the market…
true blue locals making a difference
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpg 1920 1280 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpgMountain Blue
Mountain Blue is the definition of a twenty-first century business. Not only have owners Ridley and Mieke Bell expanded their blueberry production…
growing community, growing business
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpegThe Farm
It’s a typical Saturday morning at The Farm, on the outskirts of Byron Bay. Families line up for freshly made pastry and coffee. Every table in the…
not just a business, a community partner
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/stone-and-wood-001.jpg 960 761 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/stone-and-wood-001.jpgStone & Wood
“That’s like asking parents to name which of their children they prefer,” says Jamie Cook, Stone & Wood co-founder. He has been asked which of the…
all fired up for global attention
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Aurora-Suspended-Fires_Ballina-in-good-company-image-4.jpg 960 600 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Aurora-Suspended-Fires_Ballina-in-good-company-image-4.jpgAurora Suspended Fires
Aurora Suspended Fires arose from the perfect marriage of Chloe Allan’s creative talents with Neil’s engineering background. But building a successful…
Art of Glass
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpg 541 817 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpgTweed Coast Glass
Anyone who lives between the Gold Coast and Ballina with even a passing involvement in the building trade will be familiar with Tweed Coast Glass.
planting natural beauty
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpg 2048 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpgBiologi
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband…
biggy pop sings support for matilda
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Bay-Wildlife-Hospital-2-scaled.jpg 2048 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Bay-Wildlife-Hospital-2-scaled.jpgByron Bay Wildlife Hospital
In 2020, Iggy Pop received a Lifetime Achievement Award at the Grammys; in the same year his pet cockatoo, named Biggy Pop, became the founding patron of Byron Wildlife Hospital…
in for the long haul
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/7D2_1365.jpg 1024 682 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/7D2_1365.jpgHerb Blanchard Haulage
If you happen to be in the ‘jacaranda city’ of Grafton or its surrounds and you see a big blue truck out on the roads, the chances are its part of the…
A fighting spirit … and great networks
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webp 768 1024 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webpFive Sixty Farms
Stranded on the roof of his house with his wife and their eight children, Pepe Fassos watched helplessly as his beloved greenhouses smashed and floated away in a tsunami of floodwater.
Talking together for 50 years
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Jumbunna.jpg 1440 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Jumbunna.jpgJumbunna Community Preschool and Early Intervention Centre
The early childhood sector has played a vital role in supporting communities and families in the Northern Rivers amid the onslaught of challenges in the last three years.
Dance call for Kyogle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ascent-Dance_group-dancers.jpg 1473 828 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ascent-Dance_group-dancers.jpgAscent Dance
Starting a dance school just five weeks before the onset of a pandemic might have dampened the spirits of some new business owners, but Haylee Holliday took it as a sign that Ascent Dance Studio had to succeed.
Keeping it real in the Tweed
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Real-Food_Julia-scaled.jpg 1706 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Real-Food_Julia-scaled.jpgTweed Real Food
Tweed Real Food is a business launched in 2018 from a desire to be resilient. Little did founder Julia Foyster know how prescient her plan would turn out to be.
let’s get physical
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpg 2000 1165 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpgGrafton Physio + Sport
You know you’re in good hands when you visit your physiotherapist and she turns out to be a world-class athlete. That’s the case for those who…
Casino RSM Club
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpeg 1360 906 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpegCasino RSM Club
The 23 of March 2020 was the hardest day of Neale Genge’s career.
spellbinding growth for a home grown icon
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpgSpell Designs
The scent, texture and aura of Byron Bay is famous, and well-loved. If that Byron Bay feeling was a fashion brand, it would surely be Spell & The Gypsy Collective….





















