planting natural beauty
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband.
“I was working for the Laser Clinics Australia franchise as an educator,” Lucy says. “Ross came into my work at the clinic, picked up a bottle and looked at the ingredient list.”
The conversation that followed changed both their lives.
“Everything Ross had to tell me blew my mind about what I thought I knew about the beauty industry and formulation,” Lucy says.
Ross is a formulating chemist who has worked in the industry for 30 years and has always been irked by misleading labelling of “naturally-derived” beauty products, which are not regulated in Australia.
“I know that all brands put a tiny amount of natural ingredient into their product and claim it to be there, but it’s the synthetics that make the skin feel the way it does,” Ross says.
Through his work as a chemist, Ross knew the natural power of plant nutrients, and spent 12 years to uncover a method of extracting their power in a form known as phytonutrients.
“The health and wellbeing of humans centres around plants, and I wanted to prove that plant nutrients is all you need for skincare.”
When Ross met Lucy he had three products ready to launch that contained “raw extracts, the pure liquid nutrient of the plant”. But the business wasn’t yet formed.
In their first big conversation, Lucy was thinking: “He knows how to make products and I understand the customers and how to educate. He said, ‘Maybe you can help on this project.’ And I thought, ‘This is where I am meant to be.’”
Within six months, in September 2017, Ross, Lucy and a third business partner who is chief financial officer, Janel Morrissey, launched Biologi from a small office in Byron Bay.


Five years on and the business now has 20 full-time employees with an office space on Tamar Street, Ballina, and a plant extract facility at a secret location in the area (to protect the extraction IP). The team of specialists are split between Northern Rivers and those who work remotely, across Sydney, Adelaide, Canberra, Jindabyne and New Zealand.
On average the business makes a sale somewhere in the globe every 15 minutes, which is mainly propelled by word-of-mouth marketing and has been catapulted by media and social media influencers who’ve picked up on the Biologi products’ successful results.
“We’ve just had France TV fly over here to do a segment on our serum,” Lucy says. “And we have a segment coming up on [Australia’s] A Current Affair.”
The top selling Biologi product that has generated global attention is the Bf Restore Face & Body Serum, which Ross describes as a “skin rescue” and which word of mouth propelled for its fast treatment of eczema. The primary plant nutrient is an extract from finger lime.
“It’s an Australian native and most of them are grown from just 25 minutes up the road, in Possum Creek,” Ross says.
The product range includes skin cleansers, exfoliants, and an array of serums with uses including anti-ageing, lip nourishment and anti-pollution.
“Australian natives are incredible,” Ross says, citing Tasmanian mountain pepperberry, quandong, Kakadu plum and strawberry gum leaf as examples of native plants from which Biologi extracts phytonutrients.
“We are at the start of a clean beauty-skin minimalism movement, where less is more,” Lucy says.
“Our products use 100% active plant ingredients and are so clean and natural you could drink them.”
“Everything Ross had to tell me blew my mind about what I thought I knew about the beauty industry and formulation”
Share this story
Read more stories
Farmers in the fields
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpg 2048 1366 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpgNorco Primex
Bruce Wright has made his career by bringing together and supporting many of the region’s farmers and primary producers.
growing community, growing business
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpegThe Farm
It’s a typical Saturday morning at The Farm, on the outskirts of Byron Bay. Families line up for freshly made pastry and coffee. Every table in the…
ahead of time on equality and agility
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpgHurford Hardwood
When Olive Hurford told the bank manager she’d be looking after the accounts of her husband’s new building company, the story goes…
revving up the community engine
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpgOaten and Hoffman
In 2015 Tim Hoffman was riding the high on business success, and had no clue about the blow that was awaiting him….
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
collaboration and cooperative capital
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpegNorthern Cooperative Meat Company
It comes as little surprise that one of the largest employers on the Northern Rivers is a co-operative, and with Casino being the beef capital of…
home is where the heart is
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpg 1920 847 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpgEdmonds Conveyancing
The legal aspects of buying and selling a property are not normally associated with having a laugh and even singing, but the Edmonds Conveyancing…
Adapting is second nature for first in class
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpgLazuli and Co.
The hairdresser and business owner, after all, has had a lot to adapt to – her salon is in central Lismore and was destroyed by the February 2022 floods, which also completely engulfed her nearby home. Before that were the ravages wrought by the pandemic.
true blue locals making a difference
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpg 1920 1280 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpgMountain Blue
Mountain Blue is the definition of a twenty-first century business. Not only have owners Ridley and Mieke Bell expanded their blueberry production…
From trauma to business transformation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpg 1620 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpgOur Cow
For Casino-based meat providers Our Cow, the last three years have seen remarkable, game-changing growth.
A collaborator at heart
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Table-under-a-tree.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Table-under-a-tree.jpgTable Under A Tree
Georgina Inwood credits the evolution of her business, Table Under a Tree, to her ability to “take stock while still running at a million miles an hour”.
Community connection runs deep
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpg 1644 848 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpgConnect Business Solutions
Connect Business Solutions can be thought of as the glue that holds a business community together.
a natural business adventure
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpg 1920 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpgMount Warning Tours
Despite only existing for four years, Mount Warning Tours’ short life has been eventful: from purchasing the ex-Murray River ferry Spirit of Wollumbin…
Spoiled stays for special pets
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/AdobeStock_108062461-scaled.jpg 2560 1600 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/AdobeStock_108062461-scaled.jpgSkye Park Pet Resort
In 2014, a long-held aspiration finally came to fruition for Helen and Ian MacGregor when they purchased an existing pet boarding facility in bucolic Clarenza, with the dream of making it their own.
Nurtured by nature
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/GreenX7_Tim-Jack-Adams-scaled.jpg 2560 1723 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/GreenX7_Tim-Jack-Adams-scaled.jpgGreenx7
For the past 10 years GreenX7 has been running workshops and retreats internationally and in the Tweed for clients as diverse as McDonald’s, Deloitte, Six Senses, and the Australian Defence Force, to inspire both individuals and teams to tap into the healing power of nature.
riding the wave of success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpg 1000 661 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpgThe Glass Lab
Adam Wessel may have worked in surfboard factories since the age of 16, but it was a stint in the luxury yachting industry that sowed the…
Feeding Pets with a Passion for Purpose
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpg 1947 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpgFrontier Pets
Diana Scott was more than a bit annoyed at being unable to find a premium quality food for her dogs that was also ethically produced, so she did what all great entrepreneurs do – she created it.
local, seasonal, transformative gem hits town
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpg 960 639 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpgGateway Fine Foods and Catering
Debbie McQueen has three words of advice for anyone starting a business in Kyogle: flexibility, perseverance and patience. They’re three traits Debbie…
Townsend taproom breakthrough brews
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpg 1123 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpgSanctus Brewing Co.
When Sanctus Brewing Co. began life in 2019, there was no indication that the brewery would go on to enjoy the immense success it has over the last three years.
The Natural Rice Co.
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Natural-Rice-Co.-.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Natural-Rice-Co.-.jpgThe Natural Rice Co.
The Natural Rice Co. (NRC) is a unique enterprise not just in the Northern Rivers, but in a national context too.