From trauma to business transformation
For Casino-based meat providers Our Cow, the last three years have seen remarkable, game-changing growth. And that’s one heck of an achievement when you consider everything that’s been thrown at the small business in that time.
Our Cow is a paddock-to-plate service that delivers grass-fed, organic, free-range meat directly to people’s doors across Australia. Owned and operated by Bianca Tarrant and Dave McGiveron, Our Cow started selling beef online in March 2019. Back then, the business was emerging from a crippling drought that had affected agriculture across the nation.
The Black Summer bushfires of 2019 and 2020 were months away, and the Covid-19 pandemic would arrive approximately a year into their operations. Resilience and determination, then, have been central themes in Our Cow’s still relatively short life.
“It really nearly crippled us, it was absolutely horrendous,” says Bianca of those early days. “We spent four months fighting fires and we were also in the middle of the drought. It just puts so much financial, emotional and physical stress on your body and your mind. It was really traumatic and difficult for all of us to get through that time,” she says.
“But if we weren’t put in that position, we probably wouldn’t have made the decision to try and do something different.”
That “something different” was the launch of the Our Cow subscription service, an initiative that has transformed the business, giving more security and stability to both themselves and the farmers they work with, and more tailored options for consumers.
“It’s about giving people in the city the opportunity to support farmers through their food choices”
![](https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpg)
“We were put in such a position that we needed to make a change to future-proof ourselves so that we wouldn’t be as badly as affected if [bushfire and drought] came around again. People can sign up and get a box of meat delivered to their door every two, four or six weeks. It’s really flexible – you can choose the cuts of meat you want, you can change your box and there are no lock-in contracts. It’s about giving people in the city the opportunity to support farmers through their food choices.”
The subscription service played a big role in seeing Our Cow through the challenges of the pandemic. Indeed, you could say the subscription model came into its own during this time. An essential service, Our Cow was able to deliver food to people in lockdown for whom a supermarket visit was not possible – and the business’s profile has grown and grown as a result. “We were quite lucky – Covid helped us out in a few different ways,” says Bianca.
Our Cow is fast becoming one of the largest employers of the Casino region, employing over 40 people across a number of areas of the business. Bianca and Dave’s commitment to supporting their staff, and the community, is evidenced by how they responded to the devastating Northern Rivers floods of early 2022. Though not badly affected themselves (“We were actually on a small island – everywhere else around us flooded,” says Bianca), many staff members from Lismore, Coraki and Woodburn had their homes destroyed. Our Cow promptly raised $25,000 for them.
As a young couple with ambition, Bianca and Dave took a significant punt in buying their property and setting up their business – coupled with all the trauma of the last three years. But the rewards are profound, and Bianca’s advice to any young people with similar dreams is, simply, to just do it.
“I would say if you were looking to purchase a farm, start small. We purchased what we could afford – we didn’t have ambitions of running a thousand cows and having a massive property, we bought what we could afford and just started. Having the ability to start is important – it’s difficult for young people to get on to the land in the first place. Nothing is perfect, so you’re better off just starting than waiting for it to be perfect.”
Share this story
Read more stories
main street royalty reigns
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpgAlstonville Quality Meats
There’s a giggle in the undertone of conversation when Ashley and Tina Thomson share their claim to fame as being the multi-award winning Sausage Kings…
world class creatives
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/meme-productions-featured-image.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/meme-productions-featured-image.jpgMememe Productions
The piece of advice that dirtgirlworld creator, Cate McQuillen, likes to share with other creative entrepreneurs in the region tells much about her story…
building a good reputation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpgBrett Harley
When the only pub in town burns to the ground, it’s a big responsibility being the one chosen to rebuild it. The success of Uki’s new Mt Warning…
from generation to generation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brookfarm-byron-006.jpg 850 565 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brookfarm-byron-006.jpgBrookfarm
After buying a rundown dairy farm in the Byron hinterland in 1989, it was another ten years before Pam and Martin Brook made their shift to the…
Townsend taproom breakthrough brews
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpg 1123 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpgSanctus Brewing Co.
When Sanctus Brewing Co. began life in 2019, there was no indication that the brewery would go on to enjoy the immense success it has over the last three years.
overtures of romance and style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpgOsteria
Mark Wilson, Lia Mason and Lee Middendorf all met when the three of them were working in hospitality jobs at The Sandbar …
building bridges with water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpgYaru Water
“This unique partnership between an Indigenous family and a non-Indigenous family enabled Yaru Water to start changing the way the procurement…
Heart and Soul of a region
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpg 1500 2250 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpgNorco Co-operative
Norco has an impressive origin story.
putting the business into ‘show business’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpgBrainstorm Productions
You might think that COVID-19 would rattle a business that delivers educational theatre into schools. But the “show must go on” mentality runs deep for Brainstorm Productions’ founder and artistic director Jenny Johnson…
A planet of business diversity
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpg 2016 1512 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpgTropical Fruit World
It’s been almost 50 years since Robert and Valorie Brinsmead bought the 200-acre farm in Murwillumbah.
Farmers in the fields
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpg 2048 1366 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpgNorco Primex
Bruce Wright has made his career by bringing together and supporting many of the region’s farmers and primary producers.
Spirit of Byron in a bottle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Cawarra-Cosmetics_Katrina-2-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Cawarra-Cosmetics_Katrina-2-scaled.jpgCawarra Cosmetics
Cawarra Cosmetics has been a leading manufacturer of Australian skincare, personal care and cleaning products in the region for more than 40 years.
Community connection runs deep
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpg 1644 848 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpgConnect Business Solutions
Connect Business Solutions can be thought of as the glue that holds a business community together.
Talking together for 50 years
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Jumbunna.jpg 1440 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Jumbunna.jpgJumbunna Community Preschool and Early Intervention Centre
The early childhood sector has played a vital role in supporting communities and families in the Northern Rivers amid the onslaught of challenges in the last three years.
Feeding Pets with a Passion for Purpose
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpg 1947 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpgFrontier Pets
Diana Scott was more than a bit annoyed at being unable to find a premium quality food for her dogs that was also ethically produced, so she did what all great entrepreneurs do – she created it.
From trauma to business transformation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpg 1620 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpgOur Cow
For Casino-based meat providers Our Cow, the last three years have seen remarkable, game-changing growth.
A walk on the wild side
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpg 1245 933 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpgVision Walks Eco Tours
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes.
growing community, growing business
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpegThe Farm
It’s a typical Saturday morning at The Farm, on the outskirts of Byron Bay. Families line up for freshly made pastry and coffee. Every table in the…
collectively creative social heaven
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/30715202_1014120148743120_6987131970559934464_o.jpg 1080 823 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/30715202_1014120148743120_6987131970559934464_o.jpgIsland Collective
If you are looking for contemporary artist and stylist Fleur Yorston, you’ll most likely find her among fiddle leaf figs and cane furniture, in her Yamba…
A hive of success and support
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wild-Honey.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wild-Honey.jpgWild Honey Creative
Wild Honey Creative is living proof that special skills and services we might once have associated with our cities – such as graphic and digital design, innovation in marketing and brand storytelling – are thriving in regional areas.