collectively creative social heaven

1080 823 In Good Company | Northern Rivers
island-collective-logo-300

Island Collective

1/16 Uki St, Yamba

www.islandcollective.com.au

Visit Clarence Valley Northern Rivers-01
collectively creative social heaven

If you are looking for contemporary artist and stylist Fleur Yorston, you’ll most likely find her among fiddle leaf figs and cane furniture, in her Yamba homewares studio, Island Collective.

Fleur knows a thing or two about island living, having spent most of her life in New Zealand, imbibing Maori and Pacific culture. Eight years ago, after travelling widely, Fleur and her family put down roots in Yamba.

What she couldn’t find, though, were homewares to suit her unique style. A collector and lover of things for the home, Fleur was inspired to start her own business, and sell wares she loved and artwork she’d created.

Now, she also runs workshops in her space, and hosts private functions. Just recently, a group of women from Wauchope indulged in a creative weekend workshop at Island Collective, accompanied by music, champagne and lots of laughter.

Many of Island Collective’s customers are local, or find Fleur while holidaying in Yamba. “When people come into the Island Collective creative space, they walk away inspired,” says Fleur.

While local and holiday traffic are good, about 70% of Fleur’s business is now generated through Instagram and her website. Fleur styles images the way she styles homes, and customers anywhere in the world have access to her studio. Island Collective pieces have found their way as far as Fiji.

Being a small, Yamba-based enterprise means Fleur needs to draw on her vast creative toolbox to make business work. But being small, and coastal, is also an edge lots of other businesses don’t have.

“I think the personalised service I provide sets me aside from bigger online lifestyle brands,” says Fleur. “And people like supporting a small, coastal business. I can offer them a piece of island living for their homes, so they can make that holiday feeling part of their every day lives.”

For Fleur, success is being able to do what you love, and make a living doing it.

“I can’t imagine not doing business from such a beautiful part of world,” says Fleur, “and with social media and the internet, these dreams can become a reality.”

Share this story

Read more stories

A hive of success and support

 940 627 In Good Company | Northern Rivers

Wild Honey Creative
Wild Honey Creative is living proof that special skills and services we might once have associated with our cities – such as graphic and digital design, innovation in marketing and brand storytelling – are thriving in regional areas.

spar maclean clarence valley

making history, creating culture

 1535 1025 In Good Company | Northern Rivers

Spar Maclean
SPAR Maclean’s claim to fame is a doozy. Indeed, it’s something only one supermarket in the whole of Australia can say: that it is the longest…

From cobblestones to all-terrain cranes

 1200 900 In Good Company | Northern Rivers

Wicks and Parker
Fast approaching 100 years old, the Wicks family business has helped build motorways and carry out emergency bushfire repairs, but it once hammered out steel bands for horse-drawn carriage wheels.

all the best fine foods casino 001

our kitchen rules in the heart of beef country

 1000 664 In Good Company | Northern Rivers

All The Best Fine Foods
From little things big thing grow, goes the saying, and Casino-based business All The Best Fine Foods is certainly proof that humble….

Evans Head Cabinetry 001

carefully crafted business success

 2000 1041 In Good Company | Northern Rivers

Evans Head Cabinet Making
“People often say, ‘They don’t build things like they used to’,” says fine furniture and cabinet maker Justin Crisp. “But I can confidently say…”

You can judge a book by its cover

 1440 2560 In Good Company | Northern Rivers

Charlie & Fox
When Jess Tunnage’s mother-in-law gave her a sewing machine for Christmas a few years ago, she had no idea how to use it.

Townsend taproom breakthrough brews

 1123 627 In Good Company | Northern Rivers

Sanctus Brewing Co.
When Sanctus Brewing Co. began life in 2019, there was no indication that the brewery would go on to enjoy the immense success it has over the last three years.

planting natural beauty

 2048 2560 In Good Company | Northern Rivers

Biologi
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband…

A planet of business diversity

 2016 1512 In Good Company | Northern Rivers

Tropical Fruit World
It’s been almost 50 years since Robert and Valorie Brinsmead bought the 200-acre farm in Murwillumbah.

It was time the level the paying field

 1500 562 In Good Company | Northern Rivers

Zepto
What do you do next after more than a decade building up a Byron Bay skydiving business to become a national success and then stepping back after listing it on the Australian Stock Exchange?

horizon motorhomes ballina 002

when opportunity knocks…

 1600 1067 In Good Company | Northern Rivers

Horizon Motorhomes
When a campervan arrived on Clayton Kearney’s used car yard in 1995, and sold in seconds flat, he realised there was a gap in the market…

Feeding Pets with a Passion for Purpose

 1947 2560 In Good Company | Northern Rivers

Frontier Pets
Diana Scott was more than a bit annoyed at being unable to find a premium quality food for her dogs that was also ethically produced, so she did what all great entrepreneurs do – she created it.

island collective yamba

collectively creative social heaven

 1080 823 In Good Company | Northern Rivers

Island Collective
If you are looking for contemporary artist and stylist Fleur Yorston, you’ll most likely find her among fiddle leaf figs and cane furniture, in her Yamba…

In Ventura we trust

 2500 1667 In Good Company | Northern Rivers

Ventura Brewing
Ventura is a symbol of luck, chance and good fortune – and while Ventura Brewing’s two founders have had a good dose of all three – it’s mostly been a lot of hard work and focus to launch this craft kombucha brewery amid a global pandemic.

spell_designs_byron_bay001

spellbinding growth for a home grown icon

 1000 667 In Good Company | Northern Rivers

Spell Designs
The scent, texture and aura of Byron Bay is famous, and well-loved. If that Byron Bay feeling was a fashion brand, it would surely be Spell & The Gypsy Collective….

cooperative success, sweet for 150 years

 1000 627 In Good Company | Northern Rivers

Sunshine Sugar
The Northern Rivers is home to generations of cane farming families who have not only built the sugar industry, but also saved the local…

The Natural Rice Co.

 940 627 In Good Company | Northern Rivers

The Natural Rice Co.
The Natural Rice Co. (NRC) is a unique enterprise not just in the Northern Rivers, but in a national context too.

yaru water tweed

building bridges with water

 1600 1067 In Good Company | Northern Rivers

Yaru Water
“This unique partnership between an Indigenous family and a non-Indigenous family enabled Yaru Water to start changing the way the procurement…

biggy pop sings support for matilda

 2048 2560 In Good Company | Northern Rivers

Byron Bay Wildlife Hospital
In 2020, Iggy Pop received a Lifetime Achievement Award at the Grammys; in the same year his pet cockatoo, named Biggy Pop, became the founding patron of Byron Wildlife Hospital…

Flexing the entrepreneurial muscle

 2560 1707 In Good Company | Northern Rivers

Summit Sport & Fitness
Like many Northern Rivers businesses, Summit Sport & Fitness has undergone immense change in 2022 – except, rather than being buffeted by floods or pandemic, these changes are positive, and mark a new chapter for owner Matthew George.

Start Typing

X