Feeding Pets with a Passion for Purpose
Diana Scott was more than a bit annoyed at being unable to find a premium quality food for her dogs that was also ethically produced, so she did what all great entrepreneurs do – she created it.
Working from her spare bedroom in 2017, Di knew what she wanted: high-quality, nutrient-dense, free-range, organic ingredients that would be convenient for pet parents to feed their charges. She also knew what she didn’t want, and that was anything that supported the cruelty of large-scale factory farming. Together with Dr Kathy Cornack, an accomplished veterinarian and animal nutritionist, they created the perfect recipe.
And talk about a means to an end. As of 2022, Frontier Pets has invested over $5 million into the free-range farming and organic produced industries with the goal of increasing this to more than $6 million next year. Additionally, her manufacturing space in Evans Head employs 25 and includes a 500-metre dedicated production area, as well as another 500-metres of residence, office and fulfilment space. She’s already secured the block to expand.
“[Our employees] are a mix of casual, full time and part-time. We have extremely flexible hours for our staff so parents can be available for their children. I’m delighted to say that they all come from the Northern Rivers.”
It wasn’t easy. The pet-food market is crowded, but with robust word-of-mouth and customers that return again and again, Frontier Pets was off to a promising start.
The ultimate result? An organic pet food with high-welfare human-grade ingredients. “I want to get animals out of cages. We have 500 million factory-farmed animals right now in this country. We need alternative products that support regenerative farming practices to reverse the trend. The more value we can add to free-range farming the more profitable and appealing the industry will become,” Diana says.
Although raw feeding is considered by many to be the gold standard, the logistics of that can be daunting and a bit messy for busy lifestyles. Innovation struck in the form of freeze-drying. With the water extracted from the ingredients, a lightweight, dry product remains that simply needs to be rehydrated with water. The complete nutritional value is retained, and as a bonus, shipping costs are decreased, too.
![](https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpg)
But has it been worth the risks, roadblocks and sleepless nights? We’d say so.
The business itself has achieved extraordinary growth since its inception, having increased revenue from 2017 by 4700 per cent. It’s a sourcing win, also. As Diana says, “I wanted the ingredients to come from Aussie farmers, so I visited a heap of free-range and organic farms around Australia for our supply.”
Her win this year at the 23rd annual Australian Small Business Champions Awards along with her selection as a Telstra Business Awards National Finalist in the Progressing Australia category were bright spots after the floods pulverised Evans Head where Frontier Pets is located.
“I’m thrilled to have our business assessed by leading businessmen and women, recognising us for our accelerated growth, commitment to purpose, innovation, convenience and entrepreneurship,”
Diana says, about the mounting awards the brand has achieved.
In the coming weeks, Frontier Pets will extend its range to include food specially formulated for puppies. This will be quickly followed by a new fish and lamb product for dogs by December and a cat and kitten food by January.
The website is a treasure trove of information with tips and videos on training your pup, what and how to feed a picky eater, and how to manage health conditions like diabetes and Cushing’s disease in dogs.
“I want to get animals out of cages … the more value we can add to free-range farming the more profitable and appealing the industry will become”
Share this story
Read more stories
Casino RSM Club
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpeg 1360 906 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpegCasino RSM Club
The 23 of March 2020 was the hardest day of Neale Genge’s career.
Community connection runs deep
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpg 1644 848 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpgConnect Business Solutions
Connect Business Solutions can be thought of as the glue that holds a business community together.
the power of the win-win-win sustainability approach
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpgENV Solutions
In less than seven years environmental consultancy ENV Solutions has grown from a one-man band in Ballina to a multi-award winning business with more than 25 staff across three locations…
effective creatives have all the fun
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpgCumulus VFX
They’ve walked the Sydney Harbour Bridge with Hoges. Gone down the garden path with Peter Rabbit. Flown Katie Holmes over…
Nurtured by nature
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/GreenX7_Tim-Jack-Adams-scaled.jpg 2560 1723 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/GreenX7_Tim-Jack-Adams-scaled.jpgGreenx7
For the past 10 years GreenX7 has been running workshops and retreats internationally and in the Tweed for clients as diverse as McDonald’s, Deloitte, Six Senses, and the Australian Defence Force, to inspire both individuals and teams to tap into the healing power of nature.
A hive of success and support
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wild-Honey.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wild-Honey.jpgWild Honey Creative
Wild Honey Creative is living proof that special skills and services we might once have associated with our cities – such as graphic and digital design, innovation in marketing and brand storytelling – are thriving in regional areas.
Three generations of style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpgScarboroughs
Running a small clothing shop in a country town is a fine art. It requires balance, delicacy and an open mind to serve the needs of locals, tourists, the area’s workers and more.
overtures of romance and style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpgOsteria
Mark Wilson, Lia Mason and Lee Middendorf all met when the three of them were working in hospitality jobs at The Sandbar …
Step back in time for ‘reel’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpgYamba Cinema
Yamba Cinema is not just a popular venue to see the latest movie in an idyllic Northern Rivers town.
Cool to be kind and cans it
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Kind-Coffee-Co.-Product.jpg 957 1277 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Kind-Coffee-Co.-Product.jpgThe Kind Coffee Co.
The KIND Coffee Co, reflects its name in everything it does.
from generation to generation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brookfarm-byron-006.jpg 850 565 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brookfarm-byron-006.jpgBrookfarm
After buying a rundown dairy farm in the Byron hinterland in 1989, it was another ten years before Pam and Martin Brook made their shift to the…
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
A planet of business diversity
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpg 2016 1512 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpgTropical Fruit World
It’s been almost 50 years since Robert and Valorie Brinsmead bought the 200-acre farm in Murwillumbah.
riding the wave of success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpg 1000 661 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpgThe Glass Lab
Adam Wessel may have worked in surfboard factories since the age of 16, but it was a stint in the luxury yachting industry that sowed the…
planting natural beauty
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpg 2048 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpgBiologi
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband…
Art of Glass
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpg 541 817 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpgTweed Coast Glass
Anyone who lives between the Gold Coast and Ballina with even a passing involvement in the building trade will be familiar with Tweed Coast Glass.
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
world class creatives
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/meme-productions-featured-image.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/meme-productions-featured-image.jpgMememe Productions
The piece of advice that dirtgirlworld creator, Cate McQuillen, likes to share with other creative entrepreneurs in the region tells much about her story…
Dance call for Kyogle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ascent-Dance_group-dancers.jpg 1473 828 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ascent-Dance_group-dancers.jpgAscent Dance
Starting a dance school just five weeks before the onset of a pandemic might have dampened the spirits of some new business owners, but Haylee Holliday took it as a sign that Ascent Dance Studio had to succeed.
building bridges with water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpgYaru Water
“This unique partnership between an Indigenous family and a non-Indigenous family enabled Yaru Water to start changing the way the procurement…