Clean green superfood team
Health activist Erle Astrup founded Foods That Love You Back in January 2021, and her business – which has created the world’s first affordable, alkaline shot of concentrated microgreens – is infused with the passion she has for driving it.
“We need to understand the impact food has on our mind and body,” Erle says, who first became interested in holistic wellbeing through her study and teaching of yoga. “Our 21st century lifestyle is killing us – such a large percentage of the population suffers from chronic disease and mental illness. The solution is not healthcare; it’s our food system.”
The lead product of Foods That Love You Back is the Nrf2 Active 50ml shot of superfood, which has been shown to be absorbed by the body within 20 minutes and triggers healthy gene expressions in the body by activating the Nrf2 NRF2 (nuclear factor erythroid 2-related factor 2) pathway. Thousands of medical studies have shown the health benefits, including improved metabolism, reduced inflammation, and promotion of healthy gut microbiome.
Erle has been immersed in this field of science for the past seven years ago, which began after her mother’s stage 4 cancer diagnosis. From Norway, she researched intensely and found a system of protocols supported by the Hippocrates Health Institute in Florida, US, which offered a self-directed approach to healing chronic illness through enzyme-rich food. This ultimately led to her mother healing her body of its tumours in a story that’s been celebrated in Norwegian media.
The first iteration of Foods That Love You Back was selling punnets of live microgreens, packed with enzymes and growing on a hemp mat, which she sold locally around Byron Bay.
“A 30mg serve of broccoli microgreens has equivalent health benefits to 3.5kg of supermarket-bought broccoli,” Erle says. She was determined to make this easily accessible so people can tap into the transformative health benefits of these healing foods.
Scalability was crucial for these carefully prepared hemp mats of living organisms, and mid-2021 she began a collaboration with an innovative Ag-tech farm, as a way to produce enough live microgreens.
But the hurdles became insurmountable.
“COVID-19 and the Queensland border closures adversely affected our business, with the food industry essentially shutting down due to lock-downs.”
But it was the floods of February and March 2022 that forced a rethink.
“The floods completely wiped out our living-microgreen operations. We lost our AgTech farm-system, income and our business location in Byron Bay, which we needed to continue our research and development.”
“It is the mission of Foods That Love You Back to help people think, feel and perform better”

The business is innovative, by definition, with a pioneering product and global ambition, so the challenges simply meant a pivot.
“Developing Nrf2 Active was always part of our bigger vision, we were just forced to bring out this more advanced and innovative product much faster than we anticipated.”
The 50ml shot of Nrf2 Active, which has the superfood Sulforaphane as well as a list of vitamins and minerals, contains the equivalent health benefits to the microgreens (and 3.5kg of broccoli), in bottled liquid form.
The business has started a market trial in Sydney, testing 5000 shots, offering two shots a day for a month and tracking health progress. It is also in discussion with the National Institute for Integrative Medicine to run a placebo-controlled trial in 2023, and has collaborations with both Southern Cross University and the University of Queensland.
Erle is excited about what Foods That Love You Back, and Australia more generally, can add to this exciting field of global research, which includes a University of Washington peer-reviewed article that said: “Nrf2 is likely to be the most important health promoting approach in the foreseeable future … [and] may become the most extraordinary breakthrough in the history of medicine.”
With the product developed, three patent applications submitted, and trials underway, the business is now speaking with investors.
“It is the mission of Foods That Love You Back to help people think, feel and perform better,” Erle says. “We want to change the paradigm around food as medicine, and devote more resources to educate people on taking further responsibility for their own health.”
Share this story
Read more stories
Alternative. Accessible. Affordable.
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Nimbin-Apothecary_Sammy-Feature-scaled.jpg 2560 2553 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Nimbin-Apothecary_Sammy-Feature-scaled.jpgNimbin Apothecary
Nimbin Apothecary is a herbal medicine dispensary providing acute over-the-counter consulting for herbal medicine prescriptions.
let’s get physical
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpg 2000 1165 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpgGrafton Physio + Sport
You know you’re in good hands when you visit your physiotherapist and she turns out to be a world-class athlete. That’s the case for those who…
ahead of time on equality and agility
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpgHurford Hardwood
When Olive Hurford told the bank manager she’d be looking after the accounts of her husband’s new building company, the story goes…
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
cooperative success, sweet for 150 years
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/sunshine-sugar-richmond-valley-nsw-002.jpg 1000 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/sunshine-sugar-richmond-valley-nsw-002.jpgSunshine Sugar
The Northern Rivers is home to generations of cane farming families who have not only built the sugar industry, but also saved the local…
all fired up for global attention
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Aurora-Suspended-Fires_Ballina-in-good-company-image-4.jpg 960 600 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Aurora-Suspended-Fires_Ballina-in-good-company-image-4.jpgAurora Suspended Fires
Aurora Suspended Fires arose from the perfect marriage of Chloe Allan’s creative talents with Neil’s engineering background. But building a successful…
building a good reputation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpgBrett Harley
When the only pub in town burns to the ground, it’s a big responsibility being the one chosen to rebuild it. The success of Uki’s new Mt Warning…
community keeps on carrying on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpg 1920 1288 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpgO’Connors Carrying Service
Friday 30 March 2017 is a day Paul and Sue O’Connor won’t forget. The owners of O’Connors Carrying Service left their depot in Murwillumbah…
lights, camera, action in ballina shire
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Studios-team-photo-scaled.jpg 2560 1750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Studios-team-photo-scaled.jpgByron Studios
Northern Rivers has long been a hub for film makers and a popular backdrop for film and television productions. But there has been one thing missing to tie it all together…
home is where the heart is
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpg 1920 847 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpgEdmonds Conveyancing
The legal aspects of buying and selling a property are not normally associated with having a laugh and even singing, but the Edmonds Conveyancing…
The dream team
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Joel-Jensen_team-photo-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Joel-Jensen_team-photo-scaled.jpgJoel Jensen Constructions
Despite the pressures of running an award-winning construction company, there’s one thing Joel Jensen strives to do every day.
You can judge a book by its cover
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/CharlieFox-Co_Jess-scaled.jpg 1440 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/CharlieFox-Co_Jess-scaled.jpgCharlie & Fox
When Jess Tunnage’s mother-in-law gave her a sewing machine for Christmas a few years ago, she had no idea how to use it.
growing community, growing business
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpegThe Farm
It’s a typical Saturday morning at The Farm, on the outskirts of Byron Bay. Families line up for freshly made pastry and coffee. Every table in the…
Position, people, poached eggs and a president
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Caperberry_James-Allan-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Caperberry_James-Allan-scaled.jpgCaperberry and Flinders Rose
What makes an entire family move from three different cities to live together in a quiet coastal town? Great coffee.
Flexing the entrepreneurial muscle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpgSummit Sport & Fitness
Like many Northern Rivers businesses, Summit Sport & Fitness has undergone immense change in 2022 – except, rather than being buffeted by floods or pandemic, these changes are positive, and mark a new chapter for owner Matthew George.
right place, right time, right way
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpg 600 436 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpgWrightway Products
The greatest challenge for Jennifer Joy and John Donnelly, the driving force behind Wrightway Products, was getting the world to see the value of…
putting the business into ‘show business’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpgBrainstorm Productions
You might think that COVID-19 would rattle a business that delivers educational theatre into schools. But the “show must go on” mentality runs deep for Brainstorm Productions’ founder and artistic director Jenny Johnson…
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
Hovering across the wave of success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/FliteImage.jpg 1139 749 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/FliteImage.jpgFliteboard
It was meant to be an extended break for David Trewern and his family. A chance to rest and reset in Byron Bay after decades of building and selling fast-growing digital marketing agencies. But as he looked out over Belongil beach in 2014, an idea struck him.
Keeping it real in the Tweed
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Real-Food_Julia-scaled.jpg 1706 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Real-Food_Julia-scaled.jpgTweed Real Food
Tweed Real Food is a business launched in 2018 from a desire to be resilient. Little did founder Julia Foyster know how prescient her plan would turn out to be.