main street royalty reigns
There’s a giggle in the undertone of conversation when Ashley and Tina Thomson share their claim to fame as being the multi-award winning Sausage Kings.
This is a mighty achievement for a small town butcher but certainly not a surprise to the local Alstonville community who know they are home to a business who is not afraid to step outside of the norm.
With more than 46 gongs at regional, state and national level for their efforts, Alstonville Quality Meats deservedly embrace the Sausage King and Best Butchers Burger titles.
“The Sausage King winnings have really put us on the map!” Ashley says.
Other awards have come in from the Australian Meat Industry Council, Australian Pork Mark, and the local Chamber of Commerce, including Retail Business of the Year and Business of the Year.
But not all successes come easy. “We’ve had to put in a lot of hard yards in the past six years and product innovation has been high on our agenda,” he says.
“We encourage our team, young and old, to be creative at all levels to achieve our ultimate goal of being the very best quality gourmet butcher and deli in the Northern Rivers.”
Ashley, who spent the earlier part of his career in Brisbane and Mackay, says one of the things he enjoys most about working in the Northern Rivers is the high-quality, locally-sourced produce that’s available.
“The people of the Northern Rivers are spoilt with the absolute finest food and our customers are consuming the very best quality this area has to offer,” he says.
The team attribute their business success to the diversity of their customers with retail consumers a critical mainstay, however they have also built an exceptionally successful wholesale side of the business.
“We supply to many of the region’s boutique restaurants and cafes – who all share our ethos for high-quality locally-sourced meats,” Ashley says.
These include Eltham Valley Pantry, Nat’s Coffee, 86 on Main, Quattro and Two Hands just to name a few – and, unsurprisingly, these are also some of Tina and Ashley’s favourite places to enjoy a meal after and during work hours.
The next step for the business will take it from Alstonville to the world, with online sales launching later in the year. “This is really the great unknown for us and we’re very excited for the challenge.”
Ashley has a simple formula for success: “Happy customers, happy staff, moving with the times, and helping support local growers and businesses in Northern Rivers.”
“We encourage our team, young and old, to be creative at all levels”
Share this story
Read more stories
the power of the win-win-win sustainability approach
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpgENV Solutions
In less than seven years environmental consultancy ENV Solutions has grown from a one-man band in Ballina to a multi-award winning business with more than 25 staff across three locations…
A collaborator at heart
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Table-under-a-tree.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Table-under-a-tree.jpgTable Under A Tree
Georgina Inwood credits the evolution of her business, Table Under a Tree, to her ability to “take stock while still running at a million miles an hour”.
Step back in time for ‘reel’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpgYamba Cinema
Yamba Cinema is not just a popular venue to see the latest movie in an idyllic Northern Rivers town.
A hive of success and support
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wild-Honey.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wild-Honey.jpgWild Honey Creative
Wild Honey Creative is living proof that special skills and services we might once have associated with our cities – such as graphic and digital design, innovation in marketing and brand storytelling – are thriving in regional areas.
partners with industry, partners with community
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpg 2000 1048 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpgSouthern Cross University
Celebrating a silver anniversary is a significant milestone, 25 years of developing your relationship, exploring and accepting your strengths…
Creativity takes flight
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Honey-Hunt_Jules-Hunt-scaled.jpg 2560 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Honey-Hunt_Jules-Hunt-scaled.jpgHoney Hunt Style
Jules Hunt moved to Byron Bay with her family 15 years ago because she wanted to raise her children with a strong sense of community. It was by chance that this move led to the flourishing of her artistic career – and more recently to her turn as a successful business woman.
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
A planet of business diversity
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpg 2016 1512 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpgTropical Fruit World
It’s been almost 50 years since Robert and Valorie Brinsmead bought the 200-acre farm in Murwillumbah.
lights, camera, action in ballina shire
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Studios-team-photo-scaled.jpg 2560 1750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Studios-team-photo-scaled.jpgByron Studios
Northern Rivers has long been a hub for film makers and a popular backdrop for film and television productions. But there has been one thing missing to tie it all together…
Three generations of style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpgScarboroughs
Running a small clothing shop in a country town is a fine art. It requires balance, delicacy and an open mind to serve the needs of locals, tourists, the area’s workers and more.
back to the future with new inspiration
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpg 1920 781 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpgBennett Construction
It would be fair to say that Bennett Construction and Ballina High School have come full circle with each other. It sounds like a back to the future…
ahead of time on equality and agility
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpgHurford Hardwood
When Olive Hurford told the bank manager she’d be looking after the accounts of her husband’s new building company, the story goes…
Passion, patience and protein
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Hemp-Foods_product.jpg 2400 1350 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Hemp-Foods_product.jpgHemp Foods Australia
When Hemp Foods Australia founder, Paul Benhaim, discovered hemp as a food choice in the early 90s during his global travels, he had his own preconceived ideas.
overtures of romance and style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpgOsteria
Mark Wilson, Lia Mason and Lee Middendorf all met when the three of them were working in hospitality jobs at The Sandbar …
Dance call for Kyogle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ascent-Dance_group-dancers.jpg 1473 828 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ascent-Dance_group-dancers.jpgAscent Dance
Starting a dance school just five weeks before the onset of a pandemic might have dampened the spirits of some new business owners, but Haylee Holliday took it as a sign that Ascent Dance Studio had to succeed.
A fighting spirit … and great networks
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webp 768 1024 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webpFive Sixty Farms
Stranded on the roof of his house with his wife and their eight children, Pepe Fassos watched helplessly as his beloved greenhouses smashed and floated away in a tsunami of floodwater.
Farmers in the fields
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpg 2048 1366 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpgNorco Primex
Bruce Wright has made his career by bringing together and supporting many of the region’s farmers and primary producers.
effective creatives have all the fun
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpgCumulus VFX
They’ve walked the Sydney Harbour Bridge with Hoges. Gone down the garden path with Peter Rabbit. Flown Katie Holmes over…
beauty and the bottle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpg 1280 853 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpgHusk Distillers
The Husk Distillers story starts in the tropical paradise of the Caribbean. Paul and his wife Mandaley Perkins were on holiday in 2009 and discovered…
spirit of the rainforest
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpg 960 540 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpgCape Byron Distillery
Let’s forget the beaches for a moment, as the true lifeblood of the Northern Rivers landscape is surely its rainforests, some of the most botanically…