all fired up for global attention
Aurora Suspended Fires arose from the perfect marriage of Chloe Allan’s creative talents with Neil’s engineering background. But building a successful business selling suspended fireplaces was an unexpected turn for this husband and wife team.
“I never expected to find myself working in an industrial estate being in charge of a team of boiler makers, never in a million years,” Chloe says, of their Ballina-based manufacturing space.
Chloe’s creative career path saw her working as an actor for 10 years, then retraining as a video editor, before retraining again as a high school English and Drama teacher when she started a family. But life felt a bit out of balance, Chloe says.
“Our girls were four and five at the time when I was working long hours at Shearwater Steiner School, doing a long commute each way, while Neil was working five weeks on, five weeks off, offshore as a marine engineer,” Chloe says.
The couple had just finished building their home in Lennox Head during this career crunch time, when Neil first spotted a suspended fireplace in an inflight magazine.
“He rang me up and said, ‘These fires are amazing, I’d be prepared to drop nine or ten grand on one of those’,” Chloe says. “But when we researched it we saw, ‘Oh my god, these are $20,000’.”
This put the designer fireplaces beyond the couple’s budget, but Neil was so inspired he decided to build one himself.
“I’m the rules and regulations person,” Chloe laughs, “I pulled him back from the brink and said it won’t be compliant, it’ll bugger up our insurance. You can’t just build a fire for your house,” she says.
“That’s when we thought, ‘If we want one of these, there must be a market for them at a more accessible price’.”


And so in 2015 Aurora Suspended Fires was born, creating bespoke handmade suspended fireplaces, all with a clean, simple spun steel look.
Chloe laughs at the naïve hopes they had for this being an easy lifestyle choice.
“We thought we’d be having business meetings at the beach and could down tools and head for a swim when things get tough,” she smiles.
The reality has been a lot more demanding. The couple spent the first year designing and testing their fireplaces while both still working full-time. To self-finance the business they mortgaged their home and sold their investment property.
“It is probably the most challenging thing I’ve ever done in my professional life,” Chloe says. “The last two years have been a real sprint, and now we’re into the marathon of improving our product and systems so we can get the fires out to more and more people.”
And more and more people want the Aurora products, with annual sales more than doubling in 2017. In less than three years Aurora has sold its suspended fireplaces across Australia to restaurants, hotels, and into homes. The products are being exported to New Zealand and are expanding into Europe, with North America in their sights.
“It is probably the most challenging thing I’ve ever done in my professional life,”
“Every day I come to work there might be 15 new enquiries with five of those from America and Canada,” Chloe says. Though this export process is slow and costly because of the certification processes necessary in each country.
The couple are also in the final testing phases of a world-first gas-fuelled suspended fireplace, which takes its gas from the roof.
The buzz around the business caught the eye of UK Trade and Investment and they were invited participate in the UK Government’s Global Entrepreneurs Scheme. Turning down the lucrative grant to shift their manufacturing to England helped them articulate why they love doing business in the Northern Rivers.
“We wanted to create a company that’s local, and one that supports our lifestyle and the lifestyle of our workers,” Chloe says.



The strong camaraderie among local business owners and suppliers is part of what Chloe enjoys about her role.
“There’s a sense that we are not just another nameless customer with everyone from our freight company to our steel suppliers. There have been many times when we would have faced major setbacks if we’d had to rely on companies we didn’t have a special relationship with,” she says.
Then there’s that warm feeling Chloe gets when customers send in photographs sitting around their fire for the first time.
“There’s a real family feel with our customers – they’re so emotional about this product. It’s the one thing on their build they wait for and open like a Christmas present,” she says.
Share this story
Read more stories
spellbinding growth for a home grown icon
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpgSpell Designs
The scent, texture and aura of Byron Bay is famous, and well-loved. If that Byron Bay feeling was a fashion brand, it would surely be Spell & The Gypsy Collective….
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
Flexing the entrepreneurial muscle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpgSummit Sport & Fitness
Like many Northern Rivers businesses, Summit Sport & Fitness has undergone immense change in 2022 – except, rather than being buffeted by floods or pandemic, these changes are positive, and mark a new chapter for owner Matthew George.
Hovering across the wave of success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/FliteImage.jpg 1139 749 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/FliteImage.jpgFliteboard
It was meant to be an extended break for David Trewern and his family. A chance to rest and reset in Byron Bay after decades of building and selling fast-growing digital marketing agencies. But as he looked out over Belongil beach in 2014, an idea struck him.
Delivering top service, come hospital or high water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpg 870 652 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpgMcLeans Freight Service
When Leisa Blok’s father, Laurie McLean, began running urgent nighttime blood deliveries from Lismore airport in 1992, he mightn’t have expected the one-man gig to expand into a 50-vehicle courier fleet, delivering across the entire northern NSW region.
building bridges with water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpgYaru Water
“This unique partnership between an Indigenous family and a non-Indigenous family enabled Yaru Water to start changing the way the procurement…
partners with industry, partners with community
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpg 2000 1048 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpgSouthern Cross University
Celebrating a silver anniversary is a significant milestone, 25 years of developing your relationship, exploring and accepting your strengths…
spirit of the rainforest
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpg 960 540 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpgCape Byron Distillery
Let’s forget the beaches for a moment, as the true lifeblood of the Northern Rivers landscape is surely its rainforests, some of the most botanically…
an epic adventure into healing honey
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Gather-By_Product-shot.jpg 1191 893 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Gather-By_Product-shot.jpgGather By
Gather By is a closed-loop regenerative agribusiness that works with beekeepers and landholders in NSW and Queensland, and investors around Australia to produce and market rare, pure and potent Australian Manuka honey…
Generational innovation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/ABL-2.jpg 1440 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/ABL-2.jpgAustralian Bay Lobster Producers
Thenus australiensis. Moreton Bay bugs. The Bay Lobster. Whatever nomenclature you want to use, there is no doubt that these crustaceans are a much-loved staple of Australian seafood menus.
revving up the community engine
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpgOaten and Hoffman
In 2015 Tim Hoffman was riding the high on business success, and had no clue about the blow that was awaiting him….
main street royalty reigns
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpgAlstonville Quality Meats
There’s a giggle in the undertone of conversation when Ashley and Tina Thomson share their claim to fame as being the multi-award winning Sausage Kings…
love, peace and artisan cheese
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/nimbin-valley-dairy-003.jpg 666 500 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/nimbin-valley-dairy-003.jpgNimbin Valley Dairy
Not every goat in Australia has its own nutritionist and its own vet. But the goats at Nimbin Valley Dairy definitely do. Bill, the nutritionist…
making history, creating culture
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/SPAR-Staff.jpg 1535 1025 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/SPAR-Staff.jpgSpar Maclean
SPAR Maclean’s claim to fame is a doozy. Indeed, it’s something only one supermarket in the whole of Australia can say: that it is the longest…
Townsend taproom breakthrough brews
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpg 1123 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpgSanctus Brewing Co.
When Sanctus Brewing Co. began life in 2019, there was no indication that the brewery would go on to enjoy the immense success it has over the last three years.
riding the wave of success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpg 1000 661 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpgThe Glass Lab
Adam Wessel may have worked in surfboard factories since the age of 16, but it was a stint in the luxury yachting industry that sowed the…
old-fashioned approach reaps rewards
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpgKyogle Country Store
It feels like a brave decision, buying a hardware and rural supplies store in the age of the corporate superstores. Though it was a challenge…
It was time the level the paying field
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpg 1500 562 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpgZepto
What do you do next after more than a decade building up a Byron Bay skydiving business to become a national success and then stepping back after listing it on the Australian Stock Exchange?
Clean green superfood team
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Foods-That-Love-You-Back_Erle.jpg 768 1024 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Foods-That-Love-You-Back_Erle.jpgFoods That Love You Back
Health activist Erle Astrup founded Foods That Love You Back in January 2021, and her business – which has created the world’s first affordable, alkaline shot of concentrated microgreens – is infused with the passion she has for driving it.
Adapting is second nature for first in class
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpgLazuli and Co.
The hairdresser and business owner, after all, has had a lot to adapt to – her salon is in central Lismore and was destroyed by the February 2022 floods, which also completely engulfed her nearby home. Before that were the ravages wrought by the pandemic.





















