all fired up for global attention
Aurora Suspended Fires arose from the perfect marriage of Chloe Allan’s creative talents with Neil’s engineering background. But building a successful business selling suspended fireplaces was an unexpected turn for this husband and wife team.
“I never expected to find myself working in an industrial estate being in charge of a team of boiler makers, never in a million years,” Chloe says, of their Ballina-based manufacturing space.
Chloe’s creative career path saw her working as an actor for 10 years, then retraining as a video editor, before retraining again as a high school English and Drama teacher when she started a family. But life felt a bit out of balance, Chloe says.
“Our girls were four and five at the time when I was working long hours at Shearwater Steiner School, doing a long commute each way, while Neil was working five weeks on, five weeks off, offshore as a marine engineer,” Chloe says.
The couple had just finished building their home in Lennox Head during this career crunch time, when Neil first spotted a suspended fireplace in an inflight magazine.
“He rang me up and said, ‘These fires are amazing, I’d be prepared to drop nine or ten grand on one of those’,” Chloe says. “But when we researched it we saw, ‘Oh my god, these are $20,000’.”
This put the designer fireplaces beyond the couple’s budget, but Neil was so inspired he decided to build one himself.
“I’m the rules and regulations person,” Chloe laughs, “I pulled him back from the brink and said it won’t be compliant, it’ll bugger up our insurance. You can’t just build a fire for your house,” she says.
“That’s when we thought, ‘If we want one of these, there must be a market for them at a more accessible price’.”
And so in 2015 Aurora Suspended Fires was born, creating bespoke handmade suspended fireplaces, all with a clean, simple spun steel look.
Chloe laughs at the naïve hopes they had for this being an easy lifestyle choice.
“We thought we’d be having business meetings at the beach and could down tools and head for a swim when things get tough,” she smiles.
The reality has been a lot more demanding. The couple spent the first year designing and testing their fireplaces while both still working full-time. To self-finance the business they mortgaged their home and sold their investment property.
“It is probably the most challenging thing I’ve ever done in my professional life,” Chloe says. “The last two years have been a real sprint, and now we’re into the marathon of improving our product and systems so we can get the fires out to more and more people.”
And more and more people want the Aurora products, with annual sales more than doubling in 2017. In less than three years Aurora has sold its suspended fireplaces across Australia to restaurants, hotels, and into homes. The products are being exported to New Zealand and are expanding into Europe, with North America in their sights.
“It is probably the most challenging thing I’ve ever done in my professional life,”
“Every day I come to work there might be 15 new enquiries with five of those from America and Canada,” Chloe says. Though this export process is slow and costly because of the certification processes necessary in each country.
The couple are also in the final testing phases of a world-first gas-fuelled suspended fireplace, which takes its gas from the roof.
The buzz around the business caught the eye of UK Trade and Investment and they were invited participate in the UK Government’s Global Entrepreneurs Scheme. Turning down the lucrative grant to shift their manufacturing to England helped them articulate why they love doing business in the Northern Rivers.
“We wanted to create a company that’s local, and one that supports our lifestyle and the lifestyle of our workers,” Chloe says.
The strong camaraderie among local business owners and suppliers is part of what Chloe enjoys about her role.
“There’s a sense that we are not just another nameless customer with everyone from our freight company to our steel suppliers. There have been many times when we would have faced major setbacks if we’d had to rely on companies we didn’t have a special relationship with,” she says.
Then there’s that warm feeling Chloe gets when customers send in photographs sitting around their fire for the first time.
“There’s a real family feel with our customers – they’re so emotional about this product. It’s the one thing on their build they wait for and open like a Christmas present,” she says.
Share this story
Read more stories
Casino RSM Club
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpeg 1360 906 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpegCasino RSM Club
The 23 of March 2020 was the hardest day of Neale Genge’s career.
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
spirit of the rainforest
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpg 960 540 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpgCape Byron Distillery
Let’s forget the beaches for a moment, as the true lifeblood of the Northern Rivers landscape is surely its rainforests, some of the most botanically…
let there be light
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/northern_lights-_ballina_northern_rivers_001.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/northern_lights-_ballina_northern_rivers_001.jpgNorthern Light
“I eat a pot of honey every day and I’ve been stung more than 70,000 times,” says Jeffrey Gibbs, founder of Northern Light, an organic beeswax…
building a good reputation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpgBrett Harley
When the only pub in town burns to the ground, it’s a big responsibility being the one chosen to rebuild it. The success of Uki’s new Mt Warning…
A community cornerstone bouncing forward
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Coraki-Post-Office.jpeg 2048 1260 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Coraki-Post-Office.jpegCoraki Post Office
For all that has been thrown at the small town of Coraki in recent times, the owners of the town’s post office are rolling with the punches.
planting natural beauty
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpg 2048 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpgBiologi
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband…
our kitchen rules in the heart of beef country
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/all-the-best-fine-foods-casino-001.jpg 1000 664 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/all-the-best-fine-foods-casino-001.jpgAll The Best Fine Foods
From little things big thing grow, goes the saying, and Casino-based business All The Best Fine Foods is certainly proof that humble….
true blue locals making a difference
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpg 1920 1280 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpgMountain Blue
Mountain Blue is the definition of a twenty-first century business. Not only have owners Ridley and Mieke Bell expanded their blueberry production…
revving up the community engine
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpgOaten and Hoffman
In 2015 Tim Hoffman was riding the high on business success, and had no clue about the blow that was awaiting him….
community keeps on carrying on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpg 1920 1288 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpgO’Connors Carrying Service
Friday 30 March 2017 is a day Paul and Sue O’Connor won’t forget. The owners of O’Connors Carrying Service left their depot in Murwillumbah…
back to the future with new inspiration
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpg 1920 781 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpgBennett Construction
It would be fair to say that Bennett Construction and Ballina High School have come full circle with each other. It sounds like a back to the future…
A walk on the wild side
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpg 1245 933 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpgVision Walks Eco Tours
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes.
lights, camera, action in ballina shire
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Studios-team-photo-scaled.jpg 2560 1750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Byron-Studios-team-photo-scaled.jpgByron Studios
Northern Rivers has long been a hub for film makers and a popular backdrop for film and television productions. But there has been one thing missing to tie it all together…
Step back in time for ‘reel’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpgYamba Cinema
Yamba Cinema is not just a popular venue to see the latest movie in an idyllic Northern Rivers town.
It was time the level the paying field
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpg 1500 562 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpgZepto
What do you do next after more than a decade building up a Byron Bay skydiving business to become a national success and then stepping back after listing it on the Australian Stock Exchange?
an epic adventure into healing honey
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Gather-By_Product-shot.jpg 1191 893 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Gather-By_Product-shot.jpgGather By
Gather By is a closed-loop regenerative agribusiness that works with beekeepers and landholders in NSW and Queensland, and investors around Australia to produce and market rare, pure and potent Australian Manuka honey…
Community connection runs deep
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpg 1644 848 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Untitled-1.jpgConnect Business Solutions
Connect Business Solutions can be thought of as the glue that holds a business community together.
take me to the river
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/10986182_733888960072606_3561220566688304460_o.jpg 2048 1536 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/10986182_733888960072606_3561220566688304460_o.jpgGrafton to Yamba Houseboats
The Clarence River, at the southern end of the Northern Rivers, is known colloquially as the ‘Big River’, while its Aboriginal name is ‘Breimbah’ or…
‘can do’ marine
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/harwood-marine-clarence.jpg 1920 1182 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/harwood-marine-clarence.jpgHarwood Marine
About half way between Yamba and Maclean is the tiny village of Harwood, which sits on the peaceful banks of the Clarence River with its population…