a natural business adventure
Despite only existing for four years, Mount Warning Tours’ short life has been eventful: from purchasing the ex-Murray River ferry Spirit of Wollumbin in 2016 to enduring the devastating impact of Cyclone Debbie the following year.
“My goal with Mount Warning Tours has always been to link the rainforest, the mountains, the river and the coast,” says Michael Simmons, co-owner of this much loved and award-winning Tweed business.
It’s fair to say that Mount Warning Tours will never have to worry about things like product upgrades or quality control when what it is presenting to its guests is the spectacular Northern Rivers landscape itself.
“Before starting the business from scratch in 2014, I’d identified the opportunities for high-quality, small-group, nature-based experiences in the Tweed, which until then was a market opportunity fairly untouched, especially taking in the hinterland in the upper reaches of the Tweed River,” Michael says, who co-owns the business with Katya Simmons, Kym Marston and Jenny Mitchell .
The four locals worked together to quickly establish themselves as one of the premier tour companies in the region, being recognised with awards such as the 2017 Tweed Business of the Year in the Business Excellence Awards Tweed Shire (BEATS).
The growth of the businesses has come from the delivery of great customer service and continual product innovation.
“We have grown our experiences around a selection of river tours and cruises, outdoor adventures, sightseeing and farm and food tours. Our latest offering is a river cruise with a five-course, degustation-style meal, indigenous food tour and storytelling experience – which is something our customers were asking for.”
Mount Warning Tours now employs up to eight full-time and part-time staff and Michael is certain the future is bright for tourism in the region thanks to its unique environment, diverse community, and its innovative and entrepreneurial spirit.
“Our business model is based on collaboration more than competition,” he says.
Michael reached out to other tourism enterprises in the region, setting up Tweed Experiences Network (TEN), a group of operators working toward shared goals and to increase the profile of this sublime part of New South Wales.
“We work with a number of different organisations within the valley and on the coast, and we plan to work with others in the future – our focus is on working collectively with other like-minded operators,” he says.
“The Northern Rivers is ideally placed geographically to take advantage of domestic and international growth in demand for culturally appropriate, environmentally sensitive, nature-based tourism.
“The natural beauty and diversity in the Northern Rivers makes it a great place to live, work and play.”
Share this story
Read more stories
From trauma to business transformation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpg 1620 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Our-Cow.jpgOur Cow
For Casino-based meat providers Our Cow, the last three years have seen remarkable, game-changing growth.
A planet of business diversity
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpg 2016 1512 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpgTropical Fruit World
It’s been almost 50 years since Robert and Valorie Brinsmead bought the 200-acre farm in Murwillumbah.
organic, sustainable and a local legend
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mara_seeds_northern_rivers_business_feature_image_001.jpg 800 800 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mara_seeds_northern_rivers_business_feature_image_001.jpgMara Seeds
The farmer and owner of Mara Seeds knows what can happen when you don’t – his 8000-acre station 50km to the west of Casino has seen worse…
local, seasonal, transformative gem hits town
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpg 960 639 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpgGateway Fine Foods and Catering
Debbie McQueen has three words of advice for anyone starting a business in Kyogle: flexibility, perseverance and patience. They’re three traits Debbie…
Delivering top service, come hospital or high water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpg 870 652 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpgMcLeans Freight Service
When Leisa Blok’s father, Laurie McLean, began running urgent nighttime blood deliveries from Lismore airport in 1992, he mightn’t have expected the one-man gig to expand into a 50-vehicle courier fleet, delivering across the entire northern NSW region.
sewing love for a lifetime
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpg 1232 816 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpgPatches of Kyogle
Jeannine Smith grew up under her mother’s sewing machine in Western Samoa. “My mother was a professional dressmaker,” says Jeannine…
revving up the community engine
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/oatten-and-hoffman-kyogle-002.jpgOaten and Hoffman
In 2015 Tim Hoffman was riding the high on business success, and had no clue about the blow that was awaiting him….
an epic adventure into healing honey
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Gather-By_Product-shot.jpg 1191 893 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Gather-By_Product-shot.jpgGather By
Gather By is a closed-loop regenerative agribusiness that works with beekeepers and landholders in NSW and Queensland, and investors around Australia to produce and market rare, pure and potent Australian Manuka honey…
Casino RSM Club
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpeg 1360 906 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpegCasino RSM Club
The 23 of March 2020 was the hardest day of Neale Genge’s career.
Three generations of style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpgScarboroughs
Running a small clothing shop in a country town is a fine art. It requires balance, delicacy and an open mind to serve the needs of locals, tourists, the area’s workers and more.
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
Brothers spirit and legacy lives on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/JNotaris_Donna-scaled.jpg 1920 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/JNotaris_Donna-scaled.jpgJ. Notaras & Sons
J. Notaras & Sons owes its existence, strong identity and ongoing success to the dreams of two brothers of Greek ancestry.
A walk on the wild side
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpg 1245 933 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpgVision Walks Eco Tours
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes.
ahead of time on equality and agility
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/hurfoods_hardwood_002.jpgHurford Hardwood
When Olive Hurford told the bank manager she’d be looking after the accounts of her husband’s new building company, the story goes…
eclectic food innovator shines
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Peter-at-the-Yamba-bus-stop.-July16.jpg 1030 1030 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Peter-at-the-Yamba-bus-stop.-July16.jpgNicholson Fine Foods
The small coastal town of Yamba is home to the one of the world’s best eating prawns, the Eastern King Prawn. It’s also home to the highest…
beauty and the bottle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpg 1280 853 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpgHusk Distillers
The Husk Distillers story starts in the tropical paradise of the Caribbean. Paul and his wife Mandaley Perkins were on holiday in 2009 and discovered…
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
in for the long haul
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/7D2_1365.jpg 1024 682 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/7D2_1365.jpgHerb Blanchard Haulage
If you happen to be in the ‘jacaranda city’ of Grafton or its surrounds and you see a big blue truck out on the roads, the chances are its part of the…
building a good reputation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpgBrett Harley
When the only pub in town burns to the ground, it’s a big responsibility being the one chosen to rebuild it. The success of Uki’s new Mt Warning…
back to the future with new inspiration
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpg 1920 781 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/bennett-construction-lismore-003-2.jpgBennett Construction
It would be fair to say that Bennett Construction and Ballina High School have come full circle with each other. It sounds like a back to the future…