crowd pleasing innovation creates a buzz
It’s difficult to know where to start with the remarkable story of BeeInventive.
Perhaps in the humble shed in Byron Shire bushland where Cedar Anderson and his father Stuart first came up with the idea for the game-changing Flow Hive (a shed that Cedar also lived in).
Perhaps with the fact that, in 2015, Cedar and Stuart reached their crowdfunding goal of $70,000 in just 10 minutes, going on to raise $17.25 million during their campaign.
Or perhaps with the fact that having once been living a frugal but breezy Northern Rivers existence, Cedar and Stuart now oversee a company with factories in Brisbane and the United States and warehouses all over the world, taking orders from more than 130 countries.
“It was the craziest, busiest time that’s ever happened to me,” says Cedar of launching the business, BeeInventive, following their record-breaking crowdfunding success.
“I would wake up at five in the morning and be talking to ABC Radio and then a little bit later I’d be talking to the Washington Post and a little bit later I’d be talking to the New York Times.”
The Flow Hive has revolutionised beekeeping by allowing for honey to be extracted directly from a beehive, as opposed to having to open the hive and disturb the bees. Cedar first started working on the idea in 2005, and field-tested the invention for three years before turning to crowdfunding, and things have simply snowballed since.
“We’re a proper little company now and we have all our manufacturing and logistics operations optimised to offer a product we’re really proud of in just about every country you can think of,” says Cedar.
“It’s amazing how far we’ve come since those early days all huddled around a laptop, pressing ‘go’ on the crowdfunding campaign.”
Awards have included the prestigious Good Design Award for 2016, and NSW Business of the Year for 2017. Yet despite all the international attention, it’s fair to say that the business is run with a decidedly Northern Rivers-style ethic.
“We really want to focus on being a company that does good things in the world.
“Last year, we made some pollinator houses from the offcuts of Flow Hives. They sold out really quickly and all the profits will be used to fund activities that protect habitat for pollinators. And the plan is to do more of that sort of thing,” Cedar says.
“The work pollinators do is crucial to all life on Earth, and we all need to work together to save them.”
As its star has risen, BeeInventive has remained a true family business, enlisting help from brothers, sisters, cousins, grandparents and uncles – and of course the core partnership remains a father and son.
“It’s been particularly amazing to work with my dad,” says Cedar. “To me, the most important thing is that that relationship stays strong. I’d throw it all away if it was threatening our relationship.”
The Flow Hive has also been credited with a boom in amateur beekeeping in Australia. According to Stuart’s reckoning, half of sales are to novice beekeepers (albeit mostly in the United States), while some Australian beekeeping clubs have measured a 200% increase in membership in the wake of the Flow Hive.
And to think that this revolution began in a shed near Byron Bay.
“It’s a total rollercoaster,” says Cedar. “Even now I pinch myself and it still doesn’t feel real.”
“The work pollinators do is crucial to all life on Earth, and we all need to work together to save them”


Share this story
Read more stories
crowd pleasing innovation creates a buzz
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/flow-hive-featured001.jpg 1210 864 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/flow-hive-featured001.jpgBeeInventive
It’s difficult to know where to start with the remarkable story of BeeInventive. Perhaps in the humble shed in Byron Shire bushland…
right place, right time, right way
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpg 600 436 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpgWrightway Products
The greatest challenge for Jennifer Joy and John Donnelly, the driving force behind Wrightway Products, was getting the world to see the value of…
true blue locals making a difference
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpg 1920 1280 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpgMountain Blue
Mountain Blue is the definition of a twenty-first century business. Not only have owners Ridley and Mieke Bell expanded their blueberry production…
‘can do’ marine
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/harwood-marine-clarence.jpg 1920 1182 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/harwood-marine-clarence.jpgHarwood Marine
About half way between Yamba and Maclean is the tiny village of Harwood, which sits on the peaceful banks of the Clarence River with its population…
You can judge a book by its cover
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/CharlieFox-Co_Jess-scaled.jpg 1440 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/CharlieFox-Co_Jess-scaled.jpgCharlie & Fox
When Jess Tunnage’s mother-in-law gave her a sewing machine for Christmas a few years ago, she had no idea how to use it.
In Ventura we trust
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ventura-Brewing_product-shot.jpg 2500 1667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Ventura-Brewing_product-shot.jpgVentura Brewing
Ventura is a symbol of luck, chance and good fortune – and while Ventura Brewing’s two founders have had a good dose of all three – it’s mostly been a lot of hard work and focus to launch this craft kombucha brewery amid a global pandemic.
from generation to generation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brookfarm-byron-006.jpg 850 565 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brookfarm-byron-006.jpgBrookfarm
After buying a rundown dairy farm in the Byron hinterland in 1989, it was another ten years before Pam and Martin Brook made their shift to the…
putting the business into ‘show business’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpgBrainstorm Productions
You might think that COVID-19 would rattle a business that delivers educational theatre into schools. But the “show must go on” mentality runs deep for Brainstorm Productions’ founder and artistic director Jenny Johnson…
Passion, patience and protein
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Hemp-Foods_product.jpg 2400 1350 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Hemp-Foods_product.jpgHemp Foods Australia
When Hemp Foods Australia founder, Paul Benhaim, discovered hemp as a food choice in the early 90s during his global travels, he had his own preconceived ideas.
carefully crafted business success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Evans-Head-Cabinetry-001.jpg 2000 1041 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Evans-Head-Cabinetry-001.jpgEvans Head Cabinet Making
“People often say, ‘They don’t build things like they used to’,” says fine furniture and cabinet maker Justin Crisp. “But I can confidently say…”
The Natural Rice Co.
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Natural-Rice-Co.-.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/The-Natural-Rice-Co.-.jpgThe Natural Rice Co.
The Natural Rice Co. (NRC) is a unique enterprise not just in the Northern Rivers, but in a national context too.
Art of Glass
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpg 541 817 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpgTweed Coast Glass
Anyone who lives between the Gold Coast and Ballina with even a passing involvement in the building trade will be familiar with Tweed Coast Glass.
beauty and the bottle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpg 1280 853 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpgHusk Distillers
The Husk Distillers story starts in the tropical paradise of the Caribbean. Paul and his wife Mandaley Perkins were on holiday in 2009 and discovered…
The dream team
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Joel-Jensen_team-photo-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Joel-Jensen_team-photo-scaled.jpgJoel Jensen Constructions
Despite the pressures of running an award-winning construction company, there’s one thing Joel Jensen strives to do every day.
when opportunity knocks…
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/horizon-motorhomes-ballina-002.jpeg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/horizon-motorhomes-ballina-002.jpegHorizon Motorhomes
When a campervan arrived on Clayton Kearney’s used car yard in 1995, and sold in seconds flat, he realised there was a gap in the market…
A walk on the wild side
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpg 1245 933 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpgVision Walks Eco Tours
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes.
riding the wave of success
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpg 1000 661 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/glass-lab-tweed-heads-002.jpgThe Glass Lab
Adam Wessel may have worked in surfboard factories since the age of 16, but it was a stint in the luxury yachting industry that sowed the…
A collaborator at heart
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Table-under-a-tree.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Table-under-a-tree.jpgTable Under A Tree
Georgina Inwood credits the evolution of her business, Table Under a Tree, to her ability to “take stock while still running at a million miles an hour”.
sewing love for a lifetime
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpg 1232 816 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpgPatches of Kyogle
Jeannine Smith grew up under her mother’s sewing machine in Western Samoa. “My mother was a professional dressmaker,” says Jeannine…
home is where the heart is
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpg 1920 847 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpgEdmonds Conveyancing
The legal aspects of buying and selling a property are not normally associated with having a laugh and even singing, but the Edmonds Conveyancing…