Alternative. Accessible. Affordable.
“People have been suffering, it’s been a tough time and it’s okay to feel shit.”
Sammi Allen, owner of Nimbin Apothecary, is summing up the past three years for the Northern Rivers and, in many ways, the spirit of her unique business located on Nimbin’s iconic Cullen Street. It’s a business imbued with values of compassion, acceptance, kindness and patience.
“I think this is what we’ve been trying to share through the apothecary – don’t put too much pressure on yourself to recover, this is going to take a really long time.”
Nimbin Apothecary is a herbal medicine dispensary providing acute over-the-counter consulting for herbal medicine prescriptions. Sammi describes the apothecary as a “community service”, and an extensive range of products includes teas, medicinal creams, powders, natural face products, body oils and everything in between – and all products are made in-house. Medicinal mushrooms, herbal tinctures and supplements are the perennial community favourites, Sammi says.
“People can come in if they’ve got a cough or cold, or can’t sleep,” she says, “and we can prescribe them herbal medicine without them having to have a consultation. It’s all about making herbal medicine accessible to the community – accessibility through affordability.”
Nimbin Apothecary first opened in 1990 under the ownership of Diana Roberts. Sammi bought the business in December 2018 and enjoyed a honeymoon period, of sorts, of about a year before everything changed. First came the bushfires of Black Summer, then came the COVID-19 pandemic, then came the disastrous flooding of early 2022. These were all things that led to the “tough time” she speaks about, and the trauma that local residents are still working through.
However, the apothecary, which employs six people, played a crucial role in this time – especially during the pandemic.
“Being an alternative medicine dispensary, in a community that’s very much into alternative medicine, it was one of our busiest times,” says Sammi. “The only difficulty we really faced was that you could only have one member of staff and one customer in at a time, so we had lines of people down the street.”
And as restrictions eased: “We were also a safe space where people could come in and share their stories.”
The floods, however, were a different proposition. While Nimbin itself was not as badly affected as other towns nearby, it was cut off for periods. This prevented tourists from visiting the famous town – tourism being a valuable source of business for the apothecary. “We’re quite unique to tourists, who just like to come in and see what we do.”
“It’s all about making herbal medicine accessible to the community – accessibility through affordability”

Nimbin Apothecary’s status in the town goes beyond just being a hub of herbal medicine. Sammi is an active member of Nimbin Chamber of Commerce, while the apothecary also has involvement with local sport teams and schools. Another major initiative has been a herbal growers’ collective – something that, despite disruption by the floods, is designed to champion the area’s farmers and establish a “local supply chain” that not only supports local produce, but also will prove useful in the event of Nimbin being cut off again.
As for the future, Sammi is keen to expand Nimbin Apothecary’s involvement in education. The business has an impressive online presence – through a website and solid social media activity – but it is her ambition to re-engage with people through workshops and other in-person events. These are things that, knowing Nimbin and its surrounds, will surely find an enthusiastic audience.
For now, though, the apothecary is gently playing its part in the region getting back on its feet after the many existential threats of the past three years. It’s a process that will take time – and is one that shouldn’t be rushed.
“It’s okay, everyone,” says Sammi, “it’s been a really hard time.”
Share this story
Read more stories
spirit of the rainforest
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpg 960 540 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/cape-byron-distellery-002.jpgCape Byron Distillery
Let’s forget the beaches for a moment, as the true lifeblood of the Northern Rivers landscape is surely its rainforests, some of the most botanically…
Heart and Soul of a region
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpg 1500 2250 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpgNorco Co-operative
Norco has an impressive origin story.
It was time the level the paying field
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpg 1500 562 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpgZepto
What do you do next after more than a decade building up a Byron Bay skydiving business to become a national success and then stepping back after listing it on the Australian Stock Exchange?
organic, sustainable and a local legend
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mara_seeds_northern_rivers_business_feature_image_001.jpg 800 800 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mara_seeds_northern_rivers_business_feature_image_001.jpgMara Seeds
The farmer and owner of Mara Seeds knows what can happen when you don’t – his 8000-acre station 50km to the west of Casino has seen worse…
Adapting is second nature for first in class
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpgLazuli and Co.
The hairdresser and business owner, after all, has had a lot to adapt to – her salon is in central Lismore and was destroyed by the February 2022 floods, which also completely engulfed her nearby home. Before that were the ravages wrought by the pandemic.
growing community, growing business
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/All-ways-The-Farm.jpegThe Farm
It’s a typical Saturday morning at The Farm, on the outskirts of Byron Bay. Families line up for freshly made pastry and coffee. Every table in the…
A planet of business diversity
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpg 2016 1512 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tropical-Fruit-World_Aymon-Gow-Main-Gate.jpgTropical Fruit World
It’s been almost 50 years since Robert and Valorie Brinsmead bought the 200-acre farm in Murwillumbah.
partners with industry, partners with community
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpg 2000 1048 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpgSouthern Cross University
Celebrating a silver anniversary is a significant milestone, 25 years of developing your relationship, exploring and accepting your strengths…
a natural business adventure
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpg 1920 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Mount-Warning-Tours-01.jpgMount Warning Tours
Despite only existing for four years, Mount Warning Tours’ short life has been eventful: from purchasing the ex-Murray River ferry Spirit of Wollumbin…
putting the business into ‘show business’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Brainstorm-Productions-image2-scaled.jpgBrainstorm Productions
You might think that COVID-19 would rattle a business that delivers educational theatre into schools. But the “show must go on” mentality runs deep for Brainstorm Productions’ founder and artistic director Jenny Johnson…
simply better for you
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpg 1600 533 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/simply-clean-lismore-001.jpgSimply Clean
It’s probably no surprise that it was a cleaning company that was the most well organised of all the businesses Huw and Becky Jones found for sale…
the power of the win-win-win sustainability approach
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpgENV Solutions
In less than seven years environmental consultancy ENV Solutions has grown from a one-man band in Ballina to a multi-award winning business with more than 25 staff across three locations…
A walk on the wild side
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpg 1245 933 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Fix-Vision-Walks.jpgVision Walks Eco Tours
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes.
Position, people, poached eggs and a president
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Caperberry_James-Allan-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Caperberry_James-Allan-scaled.jpgCaperberry and Flinders Rose
What makes an entire family move from three different cities to live together in a quiet coastal town? Great coffee.
Passion, patience and protein
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Hemp-Foods_product.jpg 2400 1350 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Hemp-Foods_product.jpgHemp Foods Australia
When Hemp Foods Australia founder, Paul Benhaim, discovered hemp as a food choice in the early 90s during his global travels, he had his own preconceived ideas.
main street royalty reigns
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpgAlstonville Quality Meats
There’s a giggle in the undertone of conversation when Ashley and Tina Thomson share their claim to fame as being the multi-award winning Sausage Kings…
Townsend taproom breakthrough brews
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpg 1123 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpgSanctus Brewing Co.
When Sanctus Brewing Co. began life in 2019, there was no indication that the brewery would go on to enjoy the immense success it has over the last three years.
Feeding Pets with a Passion for Purpose
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpg 1947 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpgFrontier Pets
Diana Scott was more than a bit annoyed at being unable to find a premium quality food for her dogs that was also ethically produced, so she did what all great entrepreneurs do – she created it.
Three generations of style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpgScarboroughs
Running a small clothing shop in a country town is a fine art. It requires balance, delicacy and an open mind to serve the needs of locals, tourists, the area’s workers and more.
community keeps on carrying on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpg 1920 1288 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpgO’Connors Carrying Service
Friday 30 March 2017 is a day Paul and Sue O’Connor won’t forget. The owners of O’Connors Carrying Service left their depot in Murwillumbah…





















