Cool to be kind and cans it
The KIND Coffee Co, reflects its name in everything it does.
Co-founder of the Murwillumbah cold coffee brew company, Jules Gardner, says the name made sense. “We wanted to be kind to ourselves (after stepping away from the corporate world), create a kind working environment, with a coffee that’s kind to your palate, while being kind to the environment,” she says. Jules and her partner (in business and life), Trevor Lynn, have kept this focus through the eight years since business launch.
During this time, cold brew coffee has grown in reputation in the Australian market. “No-one knew what cold brew was ten years ago, but now there’s an awareness that it tastes better than regular coffee.” The KIND Coffee Co has its own brand of cold brew products as well as supplying this key ingredient to other companies to help them create anything from yoghurts to cocktails.
The business runs every part of the manufacturing process from its facility in Murwillumbah, from roasting the coffee beans right through to adding their cold brew into ready-to-drink aluminum can at their own custom-built canning line.
This canning facility, which is a first in the Northern Rivers, was launched in July 2022 as a separate business, KIND Beverage Company, and is the culmination of years of research and development.
“Of everything I’ve done in my life I love research and development,” Jules says. “It’s that challenge of constantly trying to fix the problem and make something better.”
A giant piece of the early R&D puzzle for Jules was creating products that don’t need to be refrigerated: “We saw that as the only way forward from a mass production point of view”. Their first large scale distribution prototype five years ago was in recyclable plastic kegs.
It was around this time the business was presented with one of its biggest breaks. Jules got a call from multinational giant spirits group, Pernod Ricard, who were looking for a partner in Australia to help create and supply Kahlua espresso martinis to be served on-tap.
“It was one of those opportunity-meets-preparation moments,” Jules says. “Three and a half months later, we’d produced 50 prototypes for them in Melbourne. Pre-COVID we’d rolled out to 300 venues Australia-wide.”
This did much more than launch The KIND Coffee Co into its first mass production deal. “It also gave us our brand validity, because when you say we’re an ingredient supplier to Pernod Ricard, other customers understand the procedure certificates and testing regimes involved.”
“Of everything I’ve done in my life I love research and development … that challenge of constantly trying to fix the problem and make something better”

It also inspired Jules’ next R&D project. “We thought, ‘What if we put it in a can, to sell in bottle shops?’ That’s what really spurred us down the magic rabbit hole to develop the canning line.”
Canning proved to be Jules’ greatest challenge and took more than three years to actualise, as she tested various methods for heating and sterilisation that wouldn’t impact flavour, and that could be created within a realistic budget.
With dedicated trial and error and amid multiple delays, the pair are excited to now offer Australia’s first milk-based ready-to-drink cold brew that’s manufactured in Australia from bean to can (competitors manufacture and import their products from Malaysia, Japan and Turkey). This format also has the environmental bonus of aluminum packaging being made from 70% recycled materials.
Reaching this milestone means Jules and Trevor will now step into a new phase of building the KIND Beverage Co by offering the canning line facilities to other businesses in the region.
“We can now manufacture, can and sterilise, all here in the Northern Rivers. We’ve been talking to local distilleries in the area to see if they have products they’d like to go into a can and be stocked in bottle shops,” she says.
“It’s exciting to offer that to both alcoholic and non-alcoholic local businesses.”

Share this story
Read more stories
local, seasonal, transformative gem hits town
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpg 960 639 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpgGateway Fine Foods and Catering
Debbie McQueen has three words of advice for anyone starting a business in Kyogle: flexibility, perseverance and patience. They’re three traits Debbie…
A community cornerstone bouncing forward
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Coraki-Post-Office.jpeg 2048 1260 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Coraki-Post-Office.jpegCoraki Post Office
For all that has been thrown at the small town of Coraki in recent times, the owners of the town’s post office are rolling with the punches.
let there be light
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/northern_lights-_ballina_northern_rivers_001.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/northern_lights-_ballina_northern_rivers_001.jpgNorthern Light
“I eat a pot of honey every day and I’ve been stung more than 70,000 times,” says Jeffrey Gibbs, founder of Northern Light, an organic beeswax…
Spoiled stays for special pets
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/AdobeStock_108062461-scaled.jpg 2560 1600 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/AdobeStock_108062461-scaled.jpgSkye Park Pet Resort
In 2014, a long-held aspiration finally came to fruition for Helen and Ian MacGregor when they purchased an existing pet boarding facility in bucolic Clarenza, with the dream of making it their own.
collaboration and cooperative capital
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpegNorthern Cooperative Meat Company
It comes as little surprise that one of the largest employers on the Northern Rivers is a co-operative, and with Casino being the beef capital of…
all fired up for global attention
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Aurora-Suspended-Fires_Ballina-in-good-company-image-4.jpg 960 600 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Aurora-Suspended-Fires_Ballina-in-good-company-image-4.jpgAurora Suspended Fires
Aurora Suspended Fires arose from the perfect marriage of Chloe Allan’s creative talents with Neil’s engineering background. But building a successful…
cooperative success, sweet for 150 years
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/sunshine-sugar-richmond-valley-nsw-002.jpg 1000 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/sunshine-sugar-richmond-valley-nsw-002.jpgSunshine Sugar
The Northern Rivers is home to generations of cane farming families who have not only built the sugar industry, but also saved the local…
It was time the level the paying field
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpg 1500 562 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Zepto-image-e1669713021167.jpgZepto
What do you do next after more than a decade building up a Byron Bay skydiving business to become a national success and then stepping back after listing it on the Australian Stock Exchange?
let’s get physical
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpg 2000 1165 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/grafton_physio_business_story_001.jpgGrafton Physio + Sport
You know you’re in good hands when you visit your physiotherapist and she turns out to be a world-class athlete. That’s the case for those who…
Delivering top service, come hospital or high water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpg 870 652 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpgMcLeans Freight Service
When Leisa Blok’s father, Laurie McLean, began running urgent nighttime blood deliveries from Lismore airport in 1992, he mightn’t have expected the one-man gig to expand into a 50-vehicle courier fleet, delivering across the entire northern NSW region.
home is where the heart is
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpg 1920 847 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/edmonds-conveyancing-ballina-001.jpgEdmonds Conveyancing
The legal aspects of buying and selling a property are not normally associated with having a laugh and even singing, but the Edmonds Conveyancing…
Casino RSM Club
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpeg 1360 906 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/RMS-Club.jpegCasino RSM Club
The 23 of March 2020 was the hardest day of Neale Genge’s career.
Flexing the entrepreneurial muscle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Summit_Matthew-scaled.jpgSummit Sport & Fitness
Like many Northern Rivers businesses, Summit Sport & Fitness has undergone immense change in 2022 – except, rather than being buffeted by floods or pandemic, these changes are positive, and mark a new chapter for owner Matthew George.
A fighting spirit … and great networks
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webp 768 1024 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webpFive Sixty Farms
Stranded on the roof of his house with his wife and their eight children, Pepe Fassos watched helplessly as his beloved greenhouses smashed and floated away in a tsunami of floodwater.
Feeding Pets with a Passion for Purpose
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpg 1947 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Frontier-Pets_Di-scaled.jpgFrontier Pets
Diana Scott was more than a bit annoyed at being unable to find a premium quality food for her dogs that was also ethically produced, so she did what all great entrepreneurs do – she created it.
eclectic food innovator shines
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Peter-at-the-Yamba-bus-stop.-July16.jpg 1030 1030 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Peter-at-the-Yamba-bus-stop.-July16.jpgNicholson Fine Foods
The small coastal town of Yamba is home to the one of the world’s best eating prawns, the Eastern King Prawn. It’s also home to the highest…
in for the long haul
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/7D2_1365.jpg 1024 682 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/7D2_1365.jpgHerb Blanchard Haulage
If you happen to be in the ‘jacaranda city’ of Grafton or its surrounds and you see a big blue truck out on the roads, the chances are its part of the…
beauty and the bottle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpg 1280 853 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/husk-distillers-tweed-001.jpgHusk Distillers
The Husk Distillers story starts in the tropical paradise of the Caribbean. Paul and his wife Mandaley Perkins were on holiday in 2009 and discovered…
effective creatives have all the fun
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/cumulus-vfx-byron-002.jpgCumulus VFX
They’ve walked the Sydney Harbour Bridge with Hoges. Gone down the garden path with Peter Rabbit. Flown Katie Holmes over…
take me to the river
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/10986182_733888960072606_3561220566688304460_o.jpg 2048 1536 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/10986182_733888960072606_3561220566688304460_o.jpgGrafton to Yamba Houseboats
The Clarence River, at the southern end of the Northern Rivers, is known colloquially as the ‘Big River’, while its Aboriginal name is ‘Breimbah’ or…