A walk on the wild side
Wendy Bithell has built her multi-award-winning eco-tourism business, Vision Walks – Eco Tours, by combining her two areas of expertise: ecology and technology. Her Byron hinterland adventures are as diverse as nature walks with night vision goggles, Indigenous bush tucker tours, and three-day women’s indulgence escapes. And with her innovative thinking, ability to pivot, and flair for creating just what people want, she’s managed to bounce back from every set back.
This week she’s in isolation as a Covid ‘close contact’, but that hasn’t stopped her from running four virtual koala-spotting tours from her backyard (where there are no koalas) for a corporate group of 200 in Canada, a school group in the US, a full living-room at a NSW retirement home, and a global tech company’s team meeting with participants tuning in from across five continents.
“The land owner where I usually do the koala tours was there holding her camera up to the koalas, while I was talking from my screen at home,” says Wendy.
Wendy experimented with virtual tours when COVID decimated global tourism and 70% of her business. International visitors had particularly loved her ‘Wildlife Safari’ – a day of spotting koalas and kangaroos in the wild.
“During the first lockdown, I thought, ‘What am I going to do to get myself through this?’. I couldn’t see our international market returning until 2022, maybe even 2023.”
She wondered if there might be a way to encourage locals to take a tour, and knowing there was a rising interest in Aboriginal tourism, she teamed up with Bundjalung leader, Delta Kay, to offer bush tucker tours.
These have been hugely successful, with 80% of tours made up of people from around Byron. Wendy is also proud that this launched Delta into running her own touring business while still working for Vision Walks.

Virtual tours have been the other experiment that took off. “Some months they account for my highest sales. It’s not just an add-on. It’s holding me up,” Wendy says.
“I thought they’d taper off as Australia and the rest of the world reopens to travel, but it’s actually increasing.”
New clients across the globe often find Vision Walks with a simple Google search (she invests in SEO marketing and people also arrive without paid links). US platform Beeyonder, which offers virtual experiences for people with disabilities, added Vision Walks to its platform, which propelled growth in North America.
This gave Wendy the idea to approach Australian platform, Life is an Adventure, which offers multi-day luxury hiking experiences to its massive database but didn’t yet have a Byron hinterland hike. Wendy approached them with a curated three-day experience and founded another successful collaboration.
This might make it all sound easy, but the experiences Wendy creates are embedded with a huge depth of knowledge. She’s studied ecology and all the tours in Vision Walks offer a deep connection to nature and incidental education. Her business is one of only four in NSW with all three of Australia’s top eco-tourism accreditations.
She also studied interactive learning while working in London for UK public broadcaster, the BBC. This experience lay the foundations for Vision Walks’ first tour in 2008 – exploring Nightcap National Park in the dark with night vision goggles.
“I was awarded an innovative patent for the idea and, as far as I know, no one else is doing it in the whole world,” she says, adding that her latest innovation is a carbon footprint calculator.
And resilience is built into her business DNA. Within the first year of Vision Walks, the global financial crisis hit the tourism industry, and bushfires closed Nightcap NP for three months. With all this pivoting and evolving from the start, even COVID has come nowhere near slowing her down.
“I was awarded an innovative patent for [exploring with night vision goggles], as far as I know, no one else is doing it in the whole world”
Share this story
Read more stories
partners with industry, partners with community
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpg 2000 1048 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/07/SCU-Enterprise-Lab-launch-copy.jpgSouthern Cross University
Celebrating a silver anniversary is a significant milestone, 25 years of developing your relationship, exploring and accepting your strengths…
spellbinding growth for a home grown icon
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/spell_designs_byron_bay001.jpgSpell Designs
The scent, texture and aura of Byron Bay is famous, and well-loved. If that Byron Bay feeling was a fashion brand, it would surely be Spell & The Gypsy Collective….
local, seasonal, transformative gem hits town
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpg 960 639 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/jane.jpgGateway Fine Foods and Catering
Debbie McQueen has three words of advice for anyone starting a business in Kyogle: flexibility, perseverance and patience. They’re three traits Debbie…
Brothers spirit and legacy lives on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/JNotaris_Donna-scaled.jpg 1920 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/JNotaris_Donna-scaled.jpgJ. Notaras & Sons
J. Notaras & Sons owes its existence, strong identity and ongoing success to the dreams of two brothers of Greek ancestry.
main street royalty reigns
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpg 2000 1333 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/03/Alstonville-quality-meats-image-1.jpgAlstonville Quality Meats
There’s a giggle in the undertone of conversation when Ashley and Tina Thomson share their claim to fame as being the multi-award winning Sausage Kings…
reinventing a special highway town
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/rod-n-reel-woodburn-northern-rivers-002.jpg 1920 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/rod-n-reel-woodburn-northern-rivers-002.jpgRod n Reel Hotel
Woodburn NSW is a charming riverside town with which is about to embark on a transformation. When the Pacific Highway bypass is completed…
planting natural beauty
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpg 2048 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpgBiologi
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband…
sewing love for a lifetime
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpg 1232 816 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/patches-kyogle-001.jpgPatches of Kyogle
Jeannine Smith grew up under her mother’s sewing machine in Western Samoa. “My mother was a professional dressmaker,” says Jeannine…
Farmers in the fields
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpg 2048 1366 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/E0A8334.jpgNorco Primex
Bruce Wright has made his career by bringing together and supporting many of the region’s farmers and primary producers.
Adapting is second nature for first in class
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpg 2560 1709 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Lazuli-_-Co_Peta-scaled.jpgLazuli and Co.
The hairdresser and business owner, after all, has had a lot to adapt to – her salon is in central Lismore and was destroyed by the February 2022 floods, which also completely engulfed her nearby home. Before that were the ravages wrought by the pandemic.
love, peace and artisan cheese
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/nimbin-valley-dairy-003.jpg 666 500 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/nimbin-valley-dairy-003.jpgNimbin Valley Dairy
Not every goat in Australia has its own nutritionist and its own vet. But the goats at Nimbin Valley Dairy definitely do. Bill, the nutritionist…
take me to the river
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/10986182_733888960072606_3561220566688304460_o.jpg 2048 1536 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/10986182_733888960072606_3561220566688304460_o.jpgGrafton to Yamba Houseboats
The Clarence River, at the southern end of the Northern Rivers, is known colloquially as the ‘Big River’, while its Aboriginal name is ‘Breimbah’ or…
building a good reputation
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/brett_harley_building_002.jpgBrett Harley
When the only pub in town burns to the ground, it’s a big responsibility being the one chosen to rebuild it. The success of Uki’s new Mt Warning…
right place, right time, right way
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpg 600 436 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpgWrightway Products
The greatest challenge for Jennifer Joy and John Donnelly, the driving force behind Wrightway Products, was getting the world to see the value of…
world class creatives
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/meme-productions-featured-image.jpg 1000 750 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/meme-productions-featured-image.jpgMememe Productions
The piece of advice that dirtgirlworld creator, Cate McQuillen, likes to share with other creative entrepreneurs in the region tells much about her story…
Three generations of style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpg 940 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/SCARBOROUGHS.jpgScarboroughs
Running a small clothing shop in a country town is a fine art. It requires balance, delicacy and an open mind to serve the needs of locals, tourists, the area’s workers and more.
old-fashioned approach reaps rewards
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpgKyogle Country Store
It feels like a brave decision, buying a hardware and rural supplies store in the age of the corporate superstores. Though it was a challenge…
Art of Glass
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpg 541 817 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Tweed-Coast-Glass_product-shot.jpgTweed Coast Glass
Anyone who lives between the Gold Coast and Ballina with even a passing involvement in the building trade will be familiar with Tweed Coast Glass.
A fighting spirit … and great networks
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webp 768 1024 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Five-Sixty.webpFive Sixty Farms
Stranded on the roof of his house with his wife and their eight children, Pepe Fassos watched helplessly as his beloved greenhouses smashed and floated away in a tsunami of floodwater.
Townsend taproom breakthrough brews
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpg 1123 627 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Sanctus-Brewing.jpgSanctus Brewing Co.
When Sanctus Brewing Co. began life in 2019, there was no indication that the brewery would go on to enjoy the immense success it has over the last three years.