Cool to be kind and cans it
The KIND Coffee Co, reflects its name in everything it does.
Co-founder of the Murwillumbah cold coffee brew company, Jules Gardner, says the name made sense. “We wanted to be kind to ourselves (after stepping away from the corporate world), create a kind working environment, with a coffee that’s kind to your palate, while being kind to the environment,” she says. Jules and her partner (in business and life), Trevor Lynn, have kept this focus through the eight years since business launch.
During this time, cold brew coffee has grown in reputation in the Australian market. “No-one knew what cold brew was ten years ago, but now there’s an awareness that it tastes better than regular coffee.” The KIND Coffee Co has its own brand of cold brew products as well as supplying this key ingredient to other companies to help them create anything from yoghurts to cocktails.
The business runs every part of the manufacturing process from its facility in Murwillumbah, from roasting the coffee beans right through to adding their cold brew into ready-to-drink aluminum can at their own custom-built canning line.
This canning facility, which is a first in the Northern Rivers, was launched in July 2022 as a separate business, KIND Beverage Company, and is the culmination of years of research and development.
“Of everything I’ve done in my life I love research and development,” Jules says. “It’s that challenge of constantly trying to fix the problem and make something better.”
A giant piece of the early R&D puzzle for Jules was creating products that don’t need to be refrigerated: “We saw that as the only way forward from a mass production point of view”. Their first large scale distribution prototype five years ago was in recyclable plastic kegs.
It was around this time the business was presented with one of its biggest breaks. Jules got a call from multinational giant spirits group, Pernod Ricard, who were looking for a partner in Australia to help create and supply Kahlua espresso martinis to be served on-tap.
“It was one of those opportunity-meets-preparation moments,” Jules says. “Three and a half months later, we’d produced 50 prototypes for them in Melbourne. Pre-COVID we’d rolled out to 300 venues Australia-wide.”
This did much more than launch The KIND Coffee Co into its first mass production deal. “It also gave us our brand validity, because when you say we’re an ingredient supplier to Pernod Ricard, other customers understand the procedure certificates and testing regimes involved.”
“Of everything I’ve done in my life I love research and development … that challenge of constantly trying to fix the problem and make something better”

It also inspired Jules’ next R&D project. “We thought, ‘What if we put it in a can, to sell in bottle shops?’ That’s what really spurred us down the magic rabbit hole to develop the canning line.”
Canning proved to be Jules’ greatest challenge and took more than three years to actualise, as she tested various methods for heating and sterilisation that wouldn’t impact flavour, and that could be created within a realistic budget.
With dedicated trial and error and amid multiple delays, the pair are excited to now offer Australia’s first milk-based ready-to-drink cold brew that’s manufactured in Australia from bean to can (competitors manufacture and import their products from Malaysia, Japan and Turkey). This format also has the environmental bonus of aluminum packaging being made from 70% recycled materials.
Reaching this milestone means Jules and Trevor will now step into a new phase of building the KIND Beverage Co by offering the canning line facilities to other businesses in the region.
“We can now manufacture, can and sterilise, all here in the Northern Rivers. We’ve been talking to local distilleries in the area to see if they have products they’d like to go into a can and be stocked in bottle shops,” she says.
“It’s exciting to offer that to both alcoholic and non-alcoholic local businesses.”

Share this story
Read more stories
overtures of romance and style
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/Osteria-Tweed-Coast.jpgOsteria
Mark Wilson, Lia Mason and Lee Middendorf all met when the three of them were working in hospitality jobs at The Sandbar …
Talking together for 50 years
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Jumbunna.jpg 1440 1080 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Jumbunna.jpgJumbunna Community Preschool and Early Intervention Centre
The early childhood sector has played a vital role in supporting communities and families in the Northern Rivers amid the onslaught of challenges in the last three years.
community keeps on carrying on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpg 1920 1288 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/OConnors-carriers-tweed-001-1.jpgO’Connors Carrying Service
Friday 30 March 2017 is a day Paul and Sue O’Connor won’t forget. The owners of O’Connors Carrying Service left their depot in Murwillumbah…
old-fashioned approach reaps rewards
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpg 1000 667 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/kyogle_country_Store_002.jpgKyogle Country Store
It feels like a brave decision, buying a hardware and rural supplies store in the age of the corporate superstores. Though it was a challenge…
planting natural beauty
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpg 2048 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/biologi-product-shot-scaled.jpgBiologi
There was a little bit of the “weird spirit of Byron Bay” in the 2017 creation of the natural skincare range, Biologi, says co-owner Lucy Macdougald of her chance meeting with Ross Macdougald, who is now both her business partner and husband…
Delivering top service, come hospital or high water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpg 870 652 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/McLeans-Frieght-Service_Leisa.jpgMcLeans Freight Service
When Leisa Blok’s father, Laurie McLean, began running urgent nighttime blood deliveries from Lismore airport in 1992, he mightn’t have expected the one-man gig to expand into a 50-vehicle courier fleet, delivering across the entire northern NSW region.
From cobblestones to all-terrain cranes
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wicks-Parker.webp 1200 900 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Wicks-Parker.webpWicks and Parker
Fast approaching 100 years old, the Wicks family business has helped build motorways and carry out emergency bushfire repairs, but it once hammered out steel bands for horse-drawn carriage wheels.
Heart and Soul of a region
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpg 1500 2250 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Michael-Hampson-outside.jpgNorco Co-operative
Norco has an impressive origin story.
Brothers spirit and legacy lives on
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/JNotaris_Donna-scaled.jpg 1920 2560 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/JNotaris_Donna-scaled.jpgJ. Notaras & Sons
J. Notaras & Sons owes its existence, strong identity and ongoing success to the dreams of two brothers of Greek ancestry.
true blue locals making a difference
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpg 1920 1280 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/mountain-blue-001-copy-2.jpgMountain Blue
Mountain Blue is the definition of a twenty-first century business. Not only have owners Ridley and Mieke Bell expanded their blueberry production…
A community cornerstone bouncing forward
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Coraki-Post-Office.jpeg 2048 1260 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Coraki-Post-Office.jpegCoraki Post Office
For all that has been thrown at the small town of Coraki in recent times, the owners of the town’s post office are rolling with the punches.
building bridges with water
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpg 1600 1067 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/Yaru-bottles.jpgYaru Water
“This unique partnership between an Indigenous family and a non-Indigenous family enabled Yaru Water to start changing the way the procurement…
following her art’s desires
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpg 2560 2198 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/Bingara_Angela-Parr-scaled.jpgBingara Gallery
If she wasn’t painting wild animals and birds, artist Angela Parr, 62, would most likely be rescuing them, healing them, or advocating for them…
crowd pleasing innovation creates a buzz
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/flow-hive-featured001.jpg 1210 864 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/06/flow-hive-featured001.jpgBeeInventive
It’s difficult to know where to start with the remarkable story of BeeInventive. Perhaps in the humble shed in Byron Shire bushland…
Position, people, poached eggs and a president
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Caperberry_James-Allan-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Caperberry_James-Allan-scaled.jpgCaperberry and Flinders Rose
What makes an entire family move from three different cities to live together in a quiet coastal town? Great coffee.
the power of the win-win-win sustainability approach
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/11/ENV-Solutions_James-scaled.jpgENV Solutions
In less than seven years environmental consultancy ENV Solutions has grown from a one-man band in Ballina to a multi-award winning business with more than 25 staff across three locations…
right place, right time, right way
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpg 600 436 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/IMG_1379-08-190.jpgWrightway Products
The greatest challenge for Jennifer Joy and John Donnelly, the driving force behind Wrightway Products, was getting the world to see the value of…
Step back in time for ‘reel’
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpg 2560 1920 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Yamba-Cinema-Debbie-scaled.jpgYamba Cinema
Yamba Cinema is not just a popular venue to see the latest movie in an idyllic Northern Rivers town.
collaboration and cooperative capital
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpeg 1600 1066 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2018/04/NCMC-workers.jpegNorthern Cooperative Meat Company
It comes as little surprise that one of the largest employers on the Northern Rivers is a co-operative, and with Casino being the beef capital of…
Spirit of Byron in a bottle
https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Cawarra-Cosmetics_Katrina-2-scaled.jpg 2560 1707 In Good Company | Northern Rivers In Good Company | Northern Rivers https://ingoodcompanynorthernrivers.com.au/wp-content/uploads/2022/12/Cawarra-Cosmetics_Katrina-2-scaled.jpgCawarra Cosmetics
Cawarra Cosmetics has been a leading manufacturer of Australian skincare, personal care and cleaning products in the region for more than 40 years.