Always at Casino, in coastal northern NSW, PRIMEX has evolved from a localized event, with around 40 companies and a few thousand visitors, to one of the country’s leading primary industries expos. It now boasts in excess of 300 exhibitors, 1000 different companies and more than 25,000 visitors across the three days.

For those who know PRIMEX, you would already realise that this is an iconic agricultural and commercial exhibition, which brings the best of what works alongside some exciting innovations. For those who are new to PRIMEX – ‘PRIMEX’ means inquiry and sales. It’s as simple as that.

Reinforcing that mantra, is our investment in the PRIMEX Planner Program, which is designed to offer the best support and assistance to our exhibitors and visitors. Exhibitors get to operate and upgrade to the level they wish to generate inquiry and sales prior to, during and following the field day – it’s more than just a three-day event.

Visitors and specifically buyers have the opportunity to plan, investigate and consider all exhibitor products prior to the event and attend PRIMEX ‘Buyer Ready’. We have reduced site fees considerably as an investment in our exhibitors, offering affordable options and the ability for exhibitors to invest more in their representation and participation to further expand the opportunity to generate sales.

PRIMEX is now the interface between farmers and suppliers and the benefits that come from an established collaboration with over 30 business, industry, government, grower and producer organisations.

This is a strategic agribusiness initiative to ensure the relevance of PRIMEX into the future, creating connection between all primary industries and the added dynamic building awareness and attraction to a broader customer base, building extensive networks and strengthening longer term relationships direct to the source.